--- title: "B2B ecommerce: take the stage in the business market | OMB" description: "Many online shops focus too much on the consumer. The B2B market is often the better bet for growth and margin. We help you get into the spotlight there." url: https://onlinemarketingbakery.com/en/b2b-ecommerce/ language: en updated: 2026-11-08 --- > Markdown version of https://onlinemarketingbakery.com/en/b2b-ecommerce/ for AI agents and LLMs. The HTML page is the leading version. Overview of the whole site: https://onlinemarketingbakery.com/llms.txt For ecommerce companies # B2B ecommerce · Take the stage in the business market. Many ecommerce companies focus too much on the consumer. While the B2B market is often the better place to earn your stripes and make healthy margins. We help you take the stage there, and get into the spotlight. [Book your baker's chat](https://calendar.app.google/xxHsojnQL4A574Me7) See B2B cases Wholesalers like a cream puff too. Why B2B ## The consumer isn't your only buyer. Most online shops fight over the same consumer, with the same ads and the same discounts. Business buyers are often forgotten, while they reorder, in larger quantities, and choose less on the lowest price. That's where you earn your stripes, and that's where you make margin. But only if your shop and your marketing are built for that buyer. What we help you with **Strategy.** Which business buyers, with which offer, and why with you. **The shop.** A business entrance and the features buyers expect, on [the platform that fits](https://onlinemarketingbakery.com/en/ecommerce-website-design/). **In the spotlight.** Getting found and standing out with buyers, through search, LinkedIn and targeted campaigns. What a B2B shop needs ## Built for the buyer. Four building blocks we've already built for our clients. [### Your own business entrance A place on your site for resellers, wholesalers and companies, with its own story and its own contact route. Stobe: a business page for resellers, wholesalers and corporate gift companies. See the case (in Dutch) →](https://onlinemarketingbakery.com/en/cases/stobe/) [### Prices and visibility per customer group Business customers see their own prices and range, after registration. Livar: a B2B environment for hospitality and butchers, with visibility per role. See the case (in Dutch) →](https://onlinemarketingbakery.com/en/cases/livar/) [### Tiered and set prices, and quotes Ordering per set or in volume, and a quote request for large orders. Jebra: set prices for professionals and quotes for large orders. See the case (in Dutch) →](https://onlinemarketingbakery.com/en/cases/jebra/) [### Links to your systems Orders, payments and deliveries that stay in sync with your ERP and logistics. Homie: three external systems linked directly, for consumers and businesses. See the case (in Dutch) →](https://onlinemarketingbakery.com/en/cases/homie/) Included with every online shop StrategyDesignSEO safeguarding That's how we safeguard the quality of what we deliver. Cases ## Online shops that sell to businesses too. With screenshots of the live sites, on desktop and mobile. [ShopifyPortable mini projectors ### Shopify webshop for Stobe A Dutch brand in portable mini projectors, for home and business. See the Stobe case →](https://onlinemarketingbakery.com/en/cases/stobe/) [WordPressMeat from the Limburg Kloostervarken ### WordPress website for Livar Meat from the Limburg Kloostervarken, for home, hospitality and butchers. See the Livar case →](https://onlinemarketingbakery.com/en/cases/livar/) [WooCommerceTools for roofers ### WooCommerce webshop for Jebra An own brand of tools and building supplies for roofers. See the Jebra case →](https://onlinemarketingbakery.com/en/cases/jebra/) [LaravelWhite goods rental on subscription ### Laravel webshop for Homie Homie rents out sustainable household appliances on subscription, to consumers and businesses. See the Homie case →](https://onlinemarketingbakery.com/en/cases/homie/) Further reading: [ecommerce website design](https://onlinemarketingbakery.com/en/ecommerce-website-design/) · [WooCommerce store](https://onlinemarketingbakery.com/en/woocommerce-store-development/) · [Shopify store](https://onlinemarketingbakery.com/en/shopify-store-development/) · [custom online shop](https://onlinemarketingbakery.com/en/custom-ecommerce-development/) Blog ## Further reading on our blog. [Websites and ecommerce Shopify vs WooCommerce: which one suits your online shop? 17 Jun 2026 · 5 min](https://onlinemarketingbakery.com/en/blog/shopify-vs-woocommerce/) [SEO New online shop, same rankings: ecommerce migration without losing SEO 2 Oct 2026 · 5 min](https://onlinemarketingbakery.com/en/blog/ecommerce-migration-without-losing-seo/) Questions ## Questions about B2B ecommerce. Why should my online shop go after B2B? Because the business market is often the better place to earn your stripes and make healthy margins. Business buyers reorder more often and in larger quantities. Yet many online shops only target the consumer. Can my existing online shop sell to businesses too? Often, yes. Think of a business entrance, prices per customer group, tiered or set prices and a quote request. Whether your current platform can handle that well, we look at in the first conversation. Which platform fits a B2B online shop? That depends on your process. WooCommerce and Shopify can sell to businesses with the right set-up. If you work with prices per customer, configurations or links to your ERP, custom may fit better. How do I reach business buyers? Not with the same campaigns as for consumers. You find business buyers through being found for what they search, LinkedIn and targeted campaigns, and an offer that makes their purchasing process easier. Google reviews ## How it tasted to others. 5.0 from 20 Google reviews **G** Google review · in Dutch > “Mooie maatwerk website laten maken door OMB! Voor E-commerce maatwerk websites moet je zeker contact opnemen met Rubin!” **Zhou Yi Schoenmakers** **G** Google review · in Dutch > “De samenwerking met Online Marketing Bakery is er één waar we enorm blij van worden. Inmiddels hebben we al meerdere website projecten samen mogen realiseren en wat daarbij telkens opvalt, is hoe soepel alles verloopt. De communicatie is helder, snel …” **Team Hoort** Hoort **G** Google review · in Dutch > “Online Marketing Bakery zorgt voor een mooie en goed werkende website dat voor mij meer klanten op heeft geleverd. Ook is het contact met ze aangenaam en helpen ze bij alles wat je nodig hebt om je online bedrijfsomgeving zo goed mogelijk te maken. …” **J.** ## Ready for your business stage? Book a one-hour baker's chat. We look at where your business buyers are, and what your shop needs to bring them in. [Book your baker's chat](https://calendar.app.google/xxHsojnQL4A574Me7) [Take the leak test](https://onlinemarketingbakery.com/en/leak-test/start/) You talk directly to Rubin, the head baker.