--- title: "Laravel platform for Homie | OMB case" description: "For Homie we replaced WordPress, WooCommerce and a separate middleware with one custom platform in Laravel and Vue, with 40,000+ records migrated." url: https://onlinemarketingbakery.com/en/cases/homie/ language: en updated: 2026-11-08 --- > Markdown version of https://onlinemarketingbakery.com/en/cases/homie/ for AI agents and LLMs. The HTML page is the leading version. Overview of the whole site: https://onlinemarketingbakery.com/llms.txt Case · White goods rental on subscription # Laravel webshop for Homie · From WordPress to one custom platform. Homie rents out washing machines, dryers and fridges on subscription. For that, orders, subscriptions, payments and deliveries have to fit together seamlessly. The old platform was WordPress with WooCommerce, with a separate middleware to three external systems. [Book your baker's chat](https://calendar.app.google/xxHsojnQL4A574Me7) [Laravel website development](https://onlinemarketingbakery.com/en/laravel-website-development/) We baked this one ourselves. **Client** Homie **Sector** White goods rental on subscription **What we did** Strategy · Design · Custom platform in Laravel and Vue (with Hoort) · SEO safeguarding **Built with** Laravel · Vue · Laravel Horizon **Language** Dutch · English **Duration** 6 months **Together with** Hoort 40.000+Records migrated 3External systems connected 0,9 sLoad time Source: the case by Hoort, our build partner (hoort.dev, 1 January 2026). We took care of the strategy, the design and the SEO safeguarding. Hoort built the platform in Laravel and Vue. The recipe ## How we built the shop for Homie. How we baked it for HomieIn Laravel 01 Design ### Strategy and design We took care of the strategy and the design: what the new platform needs to do, for consumers and for Homie's business clients. And we safeguarded findability during the switch. 02 Build ### Custom development in Laravel Hoort built a new platform in Laravel and Vue in six months. The middleware now sits inside the platform itself, the ERP, payments and logistics have been reconnected, and background jobs run through Laravel Horizon. More than 40,000 records came along, including the encrypted data. It has its own CMS, and the site is multilingual. 03 Live ### homieathome.nl Homie now runs on one platform. According to Hoort's case, customers hardly noticed the switch: the same accounts, the same contracts. What we built ## Built in Laravel, there to see on the live site. Every part below is live on homieathome.nl. The screenshots are from the live site. What Homie does, for consumers and businesses. 01 ### One platform instead of three layers WordPress, WooCommerce and a separate middleware have been replaced by one application in Laravel and Vue, with subscriptions, contracts, payments and appliances as its own components. The shop, with filters per category. 02 ### A shop on subscription Choose per category, with subscriptions from six months, delivery and installation. A category page, on the old URL /product-category/wassen/. 03 ### The old URLs still work Category pages are still at the same addresses as in the old WooCommerce shop, such as /product-category/wassen/. How the subscription works. 04 ### Manage content yourself A CMS within the same platform, for blogs, product information and translations. Mobile ## Just as good on your phone. Designed and built for every screen. This is how the site looks on a phone. The homepage on mobile. The shop on mobile. More of the site ## A few more pages. Further down the homepage. Delivery and installation, in steps. More from the bakery ## Other cases. [ShopifyPortable mini projectors ### Shopify webshop for Stobe A Dutch brand in portable mini projectors, for home and business. See the Stobe case →](https://onlinemarketingbakery.com/en/cases/stobe/) [WooCommerceTools for roofers ### WooCommerce webshop for Jebra An own brand of tools and building supplies for roofers. See the Jebra case →](https://onlinemarketingbakery.com/en/cases/jebra/) [WebflowWedding photography and wedding films ### Webflow website for Yama Weddings Yama Waziri is a wedding photographer and makes wedding films, for couples in Cologne, NRW and beyond. See the Yama Weddings case →](https://onlinemarketingbakery.com/en/cases/yama-weddings/) [WebflowWedding films ### Webflow website for MS Wedding Films Maikel Stams makes cinematic wedding films, from Roermond, across the Netherlands and beyond. See the MS Wedding Films case →](https://onlinemarketingbakery.com/en/cases/ms-wedding-films/) [Laravel website development: how we work →](https://onlinemarketingbakery.com/en/laravel-website-development/) Blog ## Read more on our blog. [Websites and ecommerce Building a custom platform: when is it the better choice? Lessons from Homie 27 May 2026 · 6 min](https://onlinemarketingbakery.com/en/blog/building-a-custom-platform-lessons-from-homie/) [SEO New online shop, same rankings: ecommerce migration without losing SEO 2 Oct 2026 · 5 min](https://onlinemarketingbakery.com/en/blog/ecommerce-migration-without-losing-seo/) Google reviews ## What our build partner says. 5.0 from 20 Google reviews **G** Google review · in Dutch > “De samenwerking met Online Marketing Bakery is er één waar we enorm blij van worden. Inmiddels hebben we al meerdere website projecten samen mogen realiseren en wat daarbij telkens opvalt, is hoe soepel alles verloopt. De communicatie is helder, snel …” **Team Hoort** Hoort ## Want a webshop that sells, too? Book a one-hour baker's chat. We start with where you want to go, and tell you honestly which platform fits. [Book your baker's chat](https://calendar.app.google/xxHsojnQL4A574Me7) [Take the leak test](https://onlinemarketingbakery.com/en/leak-test/start/) You talk directly to Rubin, the head baker.