--- title: "Shopify webshop for Stobe | OMB case" description: "For Stobe we renewed the Shopify store with a custom theme, and migrated products, customers and SEO settings without losing findability." url: https://onlinemarketingbakery.com/en/cases/stobe/ language: en updated: 2026-11-08 --- > Markdown version of https://onlinemarketingbakery.com/en/cases/stobe/ for AI agents and LLMs. The HTML page is the leading version. Overview of the whole site: https://onlinemarketingbakery.com/llms.txt Case · Portable mini projectors # Shopify webshop for Stobe · A new Shopify store, without losing findability. Stobe sells portable mini projectors, to consumers and to resellers, wholesalers and corporate gift companies. The old Shopify store was outdated: the theme no longer fitted the brand, and every change needed a developer. [Book your baker's chat](https://calendar.app.google/xxHsojnQL4A574Me7) [Shopify webshop development](https://onlinemarketingbakery.com/en/shopify-store-development/) We baked this one ourselves. **Client** Stobe **Sector** Portable mini projectors **What we did** Strategy · Design · Custom theme in Shopify (with Hoort) · SEO safeguarding **Built with** Shopify · GitHub **Language** Dutch **Duration** 4 months **Together with** Hoort 20+Customisable sections <1 sLoad time 4 mndDuration Source: the case by Hoort, our build partner (hoort.dev, 1 January 2026). We took care of the strategy, the design and the SEO safeguarding. Hoort built the custom theme in Shopify. The recipe ## How we built the shop for Stobe. How we baked it for StobeIn Shopify 01 Design ### Strategy and design We took care of the strategy and the design. With one principle at the top: the findability the old store had built up must not be lost in the switch. 02 Build ### Development in Shopify Hoort rebuilt the theme from the ground up, with Shopify sections and blocks that Stobe drags and adjusts itself. Products, customer data, orders and SEO settings came along to the new store. The theme is linked to GitHub, so every change goes through version control. 03 Live ### stobe.nl The new store is live at stobe.nl. According to Hoort's case, the migration went without losing orders, customers or findability. What we built ## Built in Shopify, there to see on the live site. Every part below is live on stobe.nl. The screenshots are from the live site. A collection with filters. 01 ### SEO value kept Products, customer data, orders and SEO settings came along to the new store, so the findability Stobe had built up stayed put. Showing how the projector works, room by room. 02 ### Drag sections yourself The custom theme is built with Shopify sections and blocks. Stobe adjusts texts, images, buttons and colours itself in the theme editor. Trust by the button: payment methods, warranty and delivery time. 03 ### Product pages that convince Reviews, payment methods, warranty and delivery time sit right by the button. A dedicated entrance for business clients. 04 ### A dedicated entrance for business A separate page for resellers, wholesalers and corporate gift companies. Mobile ## Just as good on your phone. Designed and built for every screen. This is how the site looks on a phone. The homepage on mobile. A product page on mobile. More of the site ## A few more pages. The most popular projectors on the homepage. A product page. More from the bakery ## Other cases. [LaravelWhite goods rental on subscription ### Laravel webshop for Homie Homie rents out sustainable household appliances on subscription, to consumers and businesses. See the Homie case →](https://onlinemarketingbakery.com/en/cases/homie/) [WooCommerceTools for roofers ### WooCommerce webshop for Jebra An own brand of tools and building supplies for roofers. See the Jebra case →](https://onlinemarketingbakery.com/en/cases/jebra/) [WebflowWedding photography and wedding films ### Webflow website for Yama Weddings Yama Waziri is a wedding photographer and makes wedding films, for couples in Cologne, NRW and beyond. See the Yama Weddings case →](https://onlinemarketingbakery.com/en/cases/yama-weddings/) [WebflowWedding films ### Webflow website for MS Wedding Films Maikel Stams makes cinematic wedding films, from Roermond, across the Netherlands and beyond. See the MS Wedding Films case →](https://onlinemarketingbakery.com/en/cases/ms-wedding-films/) [Shopify webshop development: how we work →](https://onlinemarketingbakery.com/en/shopify-store-development/) Blog ## Read more on our blog. [SEO New online shop, same rankings: ecommerce migration without losing SEO 2 Oct 2026 · 5 min](https://onlinemarketingbakery.com/en/blog/ecommerce-migration-without-losing-seo/) [Websites and ecommerce Shopify vs WooCommerce: which one suits your online shop? 17 Jun 2026 · 5 min](https://onlinemarketingbakery.com/en/blog/shopify-vs-woocommerce/) Google reviews ## What our build partner says. 5.0 from 20 Google reviews **G** Google review · in Dutch > “De samenwerking met Online Marketing Bakery is er één waar we enorm blij van worden. Inmiddels hebben we al meerdere website projecten samen mogen realiseren en wat daarbij telkens opvalt, is hoe soepel alles verloopt. De communicatie is helder, snel …” **Team Hoort** Hoort ## Want a webshop that sells, too? Book a one-hour baker's chat. We start with where you want to go, and tell you honestly which platform fits. [Book your baker's chat](https://calendar.app.google/xxHsojnQL4A574Me7) [Take the leak test](https://onlinemarketingbakery.com/en/leak-test/start/) You talk directly to Rubin, the head baker.