--- title: "Outsource email marketing: email that sells | OMB" description: "Outsource your email marketing to an email marketing agency that counts what it brings in: newsletters, automated flows, reminders and follow-up." url: https://onlinemarketingbakery.com/en/email-marketing-agency/ language: en updated: 2026-11-08 --- > Markdown version of https://onlinemarketingbakery.com/en/email-marketing-agency/ for AI agents and LLMs. The HTML page is the leading version. Overview of the whole site: https://onlinemarketingbakery.com/llms.txt Leads # Email marketing · Email that doesn't end up in the bin. Outsource your email marketing to an agency that starts with your offer. Your email list is the only channel that is truly yours. We make sure every email has a reason to be opened, and a next step to take. [Book your baker's chat](https://calendar.app.google/xxHsojnQL4A574Me7) [Taste first: the leak test](https://onlinemarketingbakery.com/en/leak-test/start/) A good email is like a warm roll: you want to open it up. What we do ## Email marketing, the way we do it. An email strategy around your offer, automated flows that warm up new sign-ups, reminders that make sure people show up to your webinar or workshop, follow-up after your event, and a newsletter people actually want to read. We write based on interviews with you, set up your email tool and measure what every email brings in. For experts and B2B service providers with an email list they use too little, or with sign-ups who never hear from them again after signing up. ### What's included - Email strategy around your offer - Welcome and nurturing flows - Reminders for your event or webinar - Follow-up after your event - Writing and sending newsletters - Setting up your email tool - Measuring from open to revenue Explained ## What does an email marketing agency do? **An email marketing agency comes up with, writes and sends the emails that keep your contacts warm and turn them into clients: newsletters, automated flows after a sign-up or download, reminders for an event and follow-up afterwards. And it measures which email brings in what.** A newsletter for the sake of the newsletter brings in little. Every email has to give something and lead somewhere: to your event, a call or your offer. ### Email marketing in five steps. 01 ### Start with your offer Where should the email lead? A sign-up, a call, a purchase. That decides what you write and when. 02 ### Segment your list A new sign-up wants to read something different from a client of three years. Segments by interest and stage make your email more relevant. 03 ### Automate what always comes back A welcome flow, reminders for your event, follow-up afterwards. Built properly once, and it works for every new sign-up. 04 ### Write the way you talk Personal, short and with one clear next step. Email from a person, not from a department. 05 ### Measure beyond opens Opens and clicks say something, but we count what comes after: sign-ups, calls and clients. Where email makes the difference ## From sign-up to client. ### From sign-up to show-up Between signing up and the event, motivation fades. A confirmation that gives something, a message that builds curiosity and reminders at the right moment make sure sign-ups actually show up. ### From event to call After your webinar or workshop, interest is at its peak. A follow-up within a day, with the recording, a summary and one next step, turns viewers into calls. For those who missed it too. ### Outsourcing your newsletter Writing a newsletter is often the first thing to slip. We interview you, write the newsletter in your voice and send it. That way you stay on the radar of those who aren't ready yet, without it costing you an evening every month. ### Lead nurturing Not everyone who downloads a lead magnet wants to talk straight away. An automated series that helps, shows what you know and invites now and then keeps those people warm until they are ready. The Sold-Out Recipe ## Where email marketing sits in the recipe. Email is the oven: warming up sign-ups until they actually turn up, and then following up until a yes or a no. 01 **Dough** A crystal-clear offer, and a structure with a bridge towards it. 02 **Rise** Filling the room: ads, LinkedIn, outreach, email, findability. 03 **Oven** Making sure people actually turn up: warming up and reminding. _email marketing sits here_ 04 **Counter** Making the offer, and following up until there is a client. [How the whole recipe works →](https://onlinemarketingbakery.com/en/how-we-work/) Further reading ## About email marketing on our blog. [Leads and follow-up Follow-up email after your webinar or workshop: three examples that lead to a conversation After your webinar you send the recording and a thank-you. And then? Nothing. Here's how to write a follow-up email that turns the interest in your room into conversations.](https://onlinemarketingbakery.com/en/blog/follow-up-email-after-a-webinar-or-workshop/) [Events and webinars Webinar reminder email: three examples that actually get people to show up Most reminder emails say what everyone already knows: tomorrow, eight o'clock, here's the link. Here's how to write one that gives people a reason to come.](https://onlinemarketingbakery.com/en/blog/webinar-reminder-email/) [Events and webinars Webinar no-shows: why people sign up and don't turn up, and how to prevent it A full sign-up list is not a full room. Between signing up and showing up, interest cools, and that is where your webinar leaks. This is how you keep your attendees warm.](https://onlinemarketingbakery.com/en/blog/how-to-reduce-webinar-no-shows/) [Events and webinars How to build a sales funnel: from first click to client, in four steps Most funnels are a funnel without a bottom: lots in, nothing out. This is how you build a sales funnel that starts with your offer and ends with a client.](https://onlinemarketingbakery.com/en/how-to-build-a-sales-funnel/) Works well with ## Related services. - [Lead generation](https://onlinemarketingbakery.com/en/lead-generation-agency/) - [Event marketing](https://onlinemarketingbakery.com/en/event-marketing-agency/) - [Content marketing](https://onlinemarketingbakery.com/en/content-marketing-agency/) - [All services](https://onlinemarketingbakery.com/en/services/) Google reviews ## What clients say about us. 5.0 from 20 Google reviews **G** Google review · in Dutch > “We zijn een maand of 2 samen 'onderweg' om viaWMO verder op de kaart te zetten. De samenwerking met Rubin ervaar ik als erg prettig, actief, betrokken en toegankelijk. Korte lijntjes, snelle acties. Steeds ben ik weer verbaasd hoe hij onze interviews …” **Gwen Fleuren** viaWMO **G** Google review · in Dutch > “Wij zijn ontzettend blij met de samenwerking met Online Marketing Bakery! Dankzij hun expertise en professionele aanpak hebben we mooie successen behaald, met name op het gebied van LinkedIn leadgeneratie. Hun strategische inzichten en hands-on …” **Maikel Stams** Beeldsterk **G** Google review · in Dutch > “De Online Bakery heeft mijn site gebouwd, de realisatie van een effectieve SEO/SEA opzet en content marketing. Ze werken professioneel, snel en met oog voor resultaat. En ze zijn nog aardig ook.” **Jacob Jan Adrichem** The baker ## At the table with Rubin. Book a baker's chat about email marketing and you get an hour with Rubin Koot, the founder of Online Marketing Bakery. After that you talk to the bakers who run your campaigns. Not right for you? Then we'll say so. [Book your baker's chat](https://calendar.app.google/xxHsojnQL4A574Me7)[Meet the bakers →](https://onlinemarketingbakery.com/en/about-us/) See you at the table. Questions ## Questions about email marketing. Why outsource email marketing? Because it keeps getting left behind. Writing a good email, maintaining your list and building flows takes time you'd rather spend on clients. We take it over, and write in your voice based on interviews with you. Which email tool do you work with? Preferably the one you already have. If you don't have one yet, we pick one that fits your list, your website and your budget, and set it up. Do you write the newsletter too? Yes. We interview you, write the newsletter, get it ready and send it after your approval. Can I just email my contacts? Only people who gave their consent, or clients about similar services, always with an easy way to unsubscribe. We set up your forms and flows so that this is done right. How do I know if my emails are working? We look at opens and clicks, but steer on what comes after: sign-ups for your event, calls and clients. For that we connect your email to your website and your diary. ## Where does your room leak? Thirteen questions, three minutes. You see where you leak: in your offer, your steps or your event. And what you can do yourself tomorrow. On the house. [Take the leak test](https://onlinemarketingbakery.com/en/leak-test/start/) [Book your baker's chat](https://calendar.app.google/xxHsojnQL4A574Me7)