---
title: "Knowledge base: the terms of marketing that sells | OMB"
description: "What is a sales funnel, a lead magnet or a no-show? The terms of events, webinars and marketing that sells, explained briefly and clearly."
url: https://onlinemarketingbakery.com/en/knowledge-base/
language: en
updated: 2026-11-08
---

> Markdown version of https://onlinemarketingbakery.com/en/knowledge-base/ for AI agents and LLMs. The HTML page is the leading version. Overview of the whole site: https://onlinemarketingbakery.com/llms.txt

Knowledge base

# Terms, short and crisp.

What does it mean, why does it matter, and where does it sit in the recipe? The terms of a room that buys, explained without jargon.

First understand. Then bake.

Per step

## Where does it sit in the recipe?

The Sold-Out Recipe has four steps. Every term belongs somewhere.

## Rise: filling the room

- [Lead magnet](https://onlinemarketingbakery.com/en/knowledge-base/lead-magnet/)
- [Sales funnel](https://onlinemarketingbakery.com/en/knowledge-base/sales-funnel/)

## Oven: making sure people turn up

- [No-show](https://onlinemarketingbakery.com/en/knowledge-base/no-show/)
- [Reminder email](https://onlinemarketingbakery.com/en/knowledge-base/reminder-email/)

## Counter: selling and following up

- [Event marketing](https://onlinemarketingbakery.com/en/knowledge-base/event-marketing/)
- [Follow-up email](https://onlinemarketingbakery.com/en/knowledge-base/follow-up-email/)
- [Knowledge session](https://onlinemarketingbakery.com/en/knowledge-base/knowledge-session/)
- [Masterclass](https://onlinemarketingbakery.com/en/knowledge-base/masterclass/)
- [Sales call](https://onlinemarketingbakery.com/en/knowledge-base/sales-call/)
- [Strategy session](https://onlinemarketingbakery.com/en/knowledge-base/strategy-session/)
- [Webinar](https://onlinemarketingbakery.com/en/knowledge-base/webinar/)

From A to Z

## All terms.

## E

- [Event marketing](https://onlinemarketingbakery.com/en/knowledge-base/event-marketing/) · Event marketing is using events, such as webinars, masterclasses, workshops, seminars and knowledge sessions, to win new clients.

## F

- [Follow-up email](https://onlinemarketingbakery.com/en/knowledge-base/follow-up-email/) · A follow-up email is an email you send after a point of contact, such as a webinar, workshop, proposal or sales call, to keep the conversation going and lead the recipient to a next step.

## K

- [Knowledge session](https://onlinemarketingbakery.com/en/knowledge-base/knowledge-session/) · A knowledge session is a meeting in which an expert shares knowledge on one topic with a group, in person or online.

## L

- [Lead magnet](https://onlinemarketingbakery.com/en/knowledge-base/lead-magnet/) · A lead magnet is something valuable you give away for free in exchange for someone's contact details, such as a checklist, test, calculator, ebook or masterclass.

## M

- [Masterclass](https://onlinemarketingbakery.com/en/knowledge-base/masterclass/) · A masterclass is a session in which an expert shares in-depth knowledge on one topic with a group, live or online.

## N

- [No-show](https://onlinemarketingbakery.com/en/knowledge-base/no-show/) · A no-show is someone who has signed up or made an appointment, but doesn't turn up and doesn't cancel either.

## R

- [Reminder email](https://onlinemarketingbakery.com/en/knowledge-base/reminder-email/) · A reminder email is an email you send to someone who has signed up for a webinar, workshop or appointment, to remind them it's coming up.

## S

- [Sales call](https://onlinemarketingbakery.com/en/knowledge-base/sales-call/) · A sales call is a conversation between you and a potential client in which you work out together whether your offer solves their problem, and which ends in a yes, a no or a concrete follow-up appointment.
- [Sales funnel](https://onlinemarketingbakery.com/en/knowledge-base/sales-funnel/) · A sales funnel is the route a potential client travels from their first encounter with you to the purchase.
- [Strategy session](https://onlinemarketingbakery.com/en/knowledge-base/strategy-session/) · A strategy session is a conversation in which you go through a potential client's situation, goals and possible approach with them.

## W

- [Webinar](https://onlinemarketingbakery.com/en/knowledge-base/webinar/) · A webinar is an online presentation, training session or conversation you deliver over the internet to an audience that has signed up in advance.

Rather read how it works in practice? Have a look at [our blog](https://onlinemarketingbakery.com/en/blog/) or read [how we work](https://onlinemarketingbakery.com/en/how-we-work/).

## Your next event deserves a room that buys.

Book a one-hour baker's chat. We figure out where your room leaks. If it's not for you, we'll tell you.

[Book your baker's chat](https://calendar.app.google/xxHsojnQL4A574Me7) [Take the leak test](https://onlinemarketingbakery.com/en/leak-test/start/)

You talk directly to Rubin, the head baker.