--- title: "Lead generation agency: outsource B2B lead generation | OMB" description: "Outsource lead generation? B2B and online lead generation from first click to call: lead magnets, landing pages, outreach and follow-up. No bought leads." url: https://onlinemarketingbakery.com/en/lead-generation-agency/ language: en updated: 2026-11-08 --- > Markdown version of https://onlinemarketingbakery.com/en/lead-generation-agency/ for AI agents and LLMs. The HTML page is the leading version. Overview of the whole site: https://onlinemarketingbakery.com/llms.txt Leads # Lead generation · Lots of traffic, few leads? We'll fix that. Outsource your lead generation to an agency that counts beyond enquiries. We start with who you want to reach and what you offer them, and build the route from first visit to a call in your diary. [Book your baker's chat](https://calendar.app.google/xxHsojnQL4A574Me7) [Taste first: the leak test](https://onlinemarketingbakery.com/en/leak-test/start/) Visitors are flour. Leads are dough. What we do ## Lead generation, the way we do it. A lead generation strategy, lead magnets that actually give something back (a calculator, quiz or scan next to your quote form), forms and pages that convert, support with paid campaigns, and follow-up by email. We don't just come up with those tools, we build them too. For B2B service providers with a website that attracts visitors but brings in too few enquiries. And for experts who want more conversations with the right people, not more names on a list. ### What's included - Lead generation strategy - Lead magnets: calculator, quiz, scan - Landing pages and forms that convert - LinkedIn outreach and appointment setting - Support with paid campaigns - Email lead nurturing - Measuring from visit to client Explained ## What does a lead generation agency do? **A lead generation agency makes sure the right people leave their details and take a next step: a download, a sign-up, a call. It builds the route from unknown visitor to warm enquiry, and the follow-up that comes after.** Many agencies stop at the form and report the number of leads. We keep counting. A lead is only worth something when a conversation comes out of it, and a conversation only when a client comes out of it. ### Lead generation in five steps. 01 ### Start with your offer What do you want to sell, to whom, and what is the first step that client actually dares to take? Without a clear offer you mostly generate the curious. 02 ### Give before you ask A lead magnet that really helps: a calculator, quiz, scan or knowledge session. Something your client gets value from right away, and that shows what you know. 03 ### Bring the right people in Through search engines, LinkedIn, outreach or ads. The channel follows your client, not the other way round. 04 ### Make the step easy A landing page with one goal, a short form and a clear promise. Every extra question costs you enquiries. 05 ### Follow up, fast and personally Respond within the hour, and keep whoever isn't ready yet warm by email. That's where most leads are won or lost. Lead generation, tailored ## B2B, online or both. Lead generation isn't a trick that works the same everywhere. This is how we approach it per situation. ### B2B lead generation In B2B nobody buys after one click. There are several people at the table and the decision is big. So we build trust before we ask for a call: with your knowledge in a webinar, masterclass or knowledge session, with content on your LinkedIn profile and with personal outreach to the decision-makers you really want to speak to. That's how Beeldsterk went from hunting to ten to fifteen introductory calls a month. ### Online lead generation Your website is your shop window, but a shop window without a door brings in nothing. We turn your site into a place where visitors take a step: a lead magnet for those still exploring, a clear route to a call for those who already know what they want, and measurement that shows which page and which channel bring in enquiries. ### Outsourcing lead generation Outsourcing makes sense if you don't have the knowledge or the time in-house to follow up every day. We take over the strategy, the tools, the campaigns and the appointment setting. You keep what you do best: having the conversations and helping the client. The lines stay short, and you see every month what it brings in. ### A lead generation company that doesn't sell leads There are lead generation companies that sell lists of names, or pass the same enquiry on to five parties. We don't. Every lead we generate comes in to you, knows your name and took the step themselves. Fewer, but warmer. The proof ## Leads that became conversations. No reports full of enquiries, but conversations and clients. Only cases with numbers are shown here. [Training provider · KarakterFaculteit ### Two workshops full. And on to the programme. **2** workshops filled **10%** moved on from workshop to programme LinkedIn network strategy · Organic social · Social advertising · Email outreach](https://onlinemarketingbakery.com/en/cases/karakterfaculteit/) [Video productionBeeldsterk ### From chasing clients to €40,000 in new deals in 4 months. €40,000 new deals in 4 months · 6.7× new deals per euro invested Read the case →](https://onlinemarketingbakery.com/en/cases/beeldsterk/) Recruitment · tasting ### A salary calculator as a lead magnet. Conceived and built by our own team for a recruitment firm: whoever checks their salary leaves their details behind. The Sold-Out Recipe ## Where lead generation sits in the recipe. Lead generation is the counter: a next step people actually take, and follow-up that is just as clear. 01 **Dough** A crystal-clear offer, and a structure with a bridge towards it. 02 **Rise** Filling the room: ads, LinkedIn, outreach, email, findability. 03 **Oven** Making sure people actually turn up: warming up and reminding. 04 **Counter** Making the offer, and following up until there is a client. _lead generation sits here_ [How the whole recipe works →](https://onlinemarketingbakery.com/en/how-we-work/) Further reading ## About lead generation on our blog. [LinkedIn LinkedIn leads: why you need to respond within an hour The software finds the interest. Then the real work begins, and that's exactly where most LinkedIn campaigns leak away.](https://onlinemarketingbakery.com/en/blog/follow-up-linkedin-leads-within-an-hour/) [Events and webinars How to build a sales funnel: from first click to client, in four steps Most funnels are a funnel without a bottom: lots in, nothing out. This is how you build a sales funnel that starts with your offer and ends with a client.](https://onlinemarketingbakery.com/en/how-to-build-a-sales-funnel/) [Lead generation Soft conversions: why you want a calculator, quiz or scan next to your quote form Most visitors to your website are not ready for a quote yet. With a calculator, quiz or scan you catch them anyway, and give them something back.](https://onlinemarketingbakery.com/en/blog/soft-conversions-more-leads-from-your-website/) Works well with ## Related services. - [LinkedIn marketing](https://onlinemarketingbakery.com/en/linkedin-marketing-agency/) - [Email marketing](https://onlinemarketingbakery.com/en/email-marketing-agency/) - [Google Ads](https://onlinemarketingbakery.com/en/google-ads-agency/) - [Marketing strategy](https://onlinemarketingbakery.com/en/marketing-strategy/) - [All services](https://onlinemarketingbakery.com/en/services/) Google reviews ## What clients say about us. 5.0 from 20 Google reviews **G** Google review · in Dutch > “We zijn een maand of 2 samen 'onderweg' om viaWMO verder op de kaart te zetten. De samenwerking met Rubin ervaar ik als erg prettig, actief, betrokken en toegankelijk. Korte lijntjes, snelle acties. Steeds ben ik weer verbaasd hoe hij onze interviews …” **Gwen Fleuren** viaWMO **G** Google review · in Dutch > “Wij zijn ontzettend blij met de samenwerking met Online Marketing Bakery! Dankzij hun expertise en professionele aanpak hebben we mooie successen behaald, met name op het gebied van LinkedIn leadgeneratie. Hun strategische inzichten en hands-on …” **Maikel Stams** Beeldsterk **G** Google review > “Working with Rubin and Online Marketing Bakery has been an absolute game changer for us. From the start, Rubin and his team understood exactly what we needed and delivered beyond expectations. We've already launched a fantastic Webflow website with …” **Yama Waziri** Yama Weddings The baker ## At the table with Rubin. Book a baker's chat about lead generation and you get an hour with Rubin Koot, the founder of Online Marketing Bakery. After that you talk to the bakers who run your campaigns. Not right for you? Then we'll say so. [Book your baker's chat](https://calendar.app.google/xxHsojnQL4A574Me7)[Meet the bakers →](https://onlinemarketingbakery.com/en/about-us/) Hi, I'm Rubin. Questions ## Questions about lead generation. What is a lead magnet? Something valuable you give away in exchange for contact details: a calculator, quiz, scan or whitepaper. It catches people who aren't ready for a quote yet. What is B2B lead generation? B2B lead generation is winning business clients who show interest in your service: decision-makers who leave their details or request a call. Because business purchases are big and several people have a say, it comes down to building trust: with knowledge, content, personal outreach and fast follow-up. Outsource lead generation or do it yourself? Doing it yourself works if you have time to follow up every day and know which channels work. Outsourcing pays off when that isn't the case, or when you want to move faster. Then pick an agency that measures through to call and client, not just enquiry, and that lets the leads come in to you. Do you sell leads? No. We don't buy or sell lists and don't pass enquiries on to others. Every lead comes in to you, under your name, and took the step themselves. Do you build the calculator or quiz too? Yes. We come up with the tasting and build it too, always in service of your offer. Our own leak test is one of them. How soon does lead generation bring in anything? Outreach and ads often bring in the first calls within weeks. Visibility in Google and a lead magnet that spreads by word of mouth take more time. We say up front what's realistic, and then measure it. And after the enquiry? That's when it starts. Fast follow-up, a clear next step and email that keeps the interest warm. ## Where does your room leak? Thirteen questions, three minutes. You see where you leak: in your offer, your steps or your event. And what you can do yourself tomorrow. On the house. [Take the leak test](https://onlinemarketingbakery.com/en/leak-test/start/) [Book your baker's chat](https://calendar.app.google/xxHsojnQL4A574Me7)