--- title: "Marketing strategy: from guesswork to a plan | OMB" description: "Need a marketing strategy? Audit, competitor analysis, audience, positioning and channel planning. First know where you want to go." url: https://onlinemarketingbakery.com/en/marketing-strategy/ language: en updated: 2026-11-08 --- > Markdown version of https://onlinemarketingbakery.com/en/marketing-strategy/ for AI agents and LLMs. The HTML page is the leading version. Overview of the whole site: https://onlinemarketingbakery.com/llms.txt Strategie en merk # Marketing strategy · Guesswork is not a strategy. Every programme with us starts with a marketing strategy: where do you want to go, and how do you get there? Without that foundation every campaign is guesswork, and guesswork is expensive. [Book your baker's chat](https://calendar.app.google/xxHsojnQL4A574Me7) [Taste first: the leak test](https://onlinemarketingbakery.com/en/leak-test/start/) Guesswork is expensive. A recipe isn't. What we do ## Marketing strategy, the way we do it. We run a marketing audit, analyse your competitors, research your audience, define your positioning with the positioning matrix, map the customer journey and plan which channels do what. You get a plan your team can run with. For businesses that feel they're doing a bit of everything, but don't know what it brings in. ### What's included - Marketing audit - Competitor analysis - Audience research - Positioning (positioning matrix) - Customer journey mapping - Channel planning The Sold-Out Recipe ## Where marketing strategy sits in the recipe. Strategy is the dough: first a crystal-clear offer and knowing who it's for. Without dough, there's no point filling the room. 01 **Dough** A crystal-clear offer, and a structure with a bridge towards it. _marketing strategy sits here_ 02 **Rise** Filling the room: ads, LinkedIn, outreach, email, findability. 03 **Oven** Making sure people actually turn up: warming up and reminding. 04 **Counter** Making the offer, and following up until there is a client. [How the whole recipe works →](https://onlinemarketingbakery.com/en/how-we-work/) Further reading ## About marketing strategy on our blog. [Strategy The positioning matrix: why 'average everywhere' is the most expensive place to be Not being bad is not a positioning. With the positioning matrix you see where you are really better, and what to choose when that is nowhere.](https://onlinemarketingbakery.com/en/blog/positioning-matrix/) Works well with ## Related services. - [Branding](https://onlinemarketingbakery.com/en/branding-agency/) - [Content marketing](https://onlinemarketingbakery.com/en/content-marketing-agency/) - [Lead generation](https://onlinemarketingbakery.com/en/lead-generation-agency/) - [All services](https://onlinemarketingbakery.com/en/services/) Google reviews ## What clients say about us. 5.0 from 20 Google reviews **G** Google review · in Dutch > “We zijn een maand of 2 samen 'onderweg' om viaWMO verder op de kaart te zetten. De samenwerking met Rubin ervaar ik als erg prettig, actief, betrokken en toegankelijk. Korte lijntjes, snelle acties. Steeds ben ik weer verbaasd hoe hij onze interviews …” **Gwen Fleuren** viaWMO **G** Google review · in Dutch > “Wij zijn ontzettend blij met de samenwerking met Online Marketing Bakery! Dankzij hun expertise en professionele aanpak hebben we mooie successen behaald, met name op het gebied van LinkedIn leadgeneratie. Hun strategische inzichten en hands-on …” **Maikel Stams** Beeldsterk **G** Google review · in Dutch > “De samenwerking met Online Marketing Bakery is er één waar we enorm blij van worden. Inmiddels hebben we al meerdere website projecten samen mogen realiseren en wat daarbij telkens opvalt, is hoe soepel alles verloopt. De communicatie is helder, snel …” **Team Hoort** Hoort The baker ## At the table with Rubin. Book a baker's chat about marketing strategy and you get an hour with Rubin Koot, the founder of Online Marketing Bakery. After that you talk to the bakers who run your campaigns. Not right for you? Then we'll say so. [Book your baker's chat](https://calendar.app.google/xxHsojnQL4A574Me7)[Meet the bakers →](https://onlinemarketingbakery.com/en/about-us/) Freshly baked in Roermond. Questions ## Questions about marketing strategy. What exactly do I get? A plan: where you stand, where your competitors stand, what you're better at, for whom, and which channels need to do what. What if we're not better at anything? Then we say so. Average at everything is the most expensive place to be. Then we decide together which choice is needed to become really better at something. Do you execute the strategy too? If you want us to. But the plan is yours, even if you execute it yourself or with someone else. ## Where does your room leak? Thirteen questions, three minutes. You see where you leak: in your offer, your steps or your event. And what you can do yourself tomorrow. On the house. [Take the leak test](https://onlinemarketingbakery.com/en/leak-test/start/) [Book your baker's chat](https://calendar.app.google/xxHsojnQL4A574Me7)