--- title: "Personal branding for experts and founders | OMB" description: "Personal branding for experts who sell through their knowledge: positioning, messaging, LinkedIn profile and content. Seen and remembered by the right people." url: https://onlinemarketingbakery.com/en/personal-branding/ language: en updated: 2026-11-08 --- > Markdown version of https://onlinemarketingbakery.com/en/personal-branding/ for AI agents and LLMs. The HTML page is the leading version. Overview of the whole site: https://onlinemarketingbakery.com/llms.txt Strategie en merk # Personal branding · Being seen is nice. Being remembered sells. Personal branding for founders, consultants, coaches and trainers who are the face of their own business. Stop being visible without being remembered. [Book your baker's chat](https://calendar.app.google/xxHsojnQL4A574Me7) [Taste first: the leak test](https://onlinemarketingbakery.com/en/leak-test/start/) Being seen is nice. Being remembered sells. What we do ## Personal branding, the way we do it. Your personal brand is in the dough of our recipe: who you are, what you stand for and why someone chooses you. We start with your positioning and your message, research who you want to reach, and translate that into your LinkedIn profile, your content and your own website. That way the room already knows you before you step on stage, and knows what it can buy from you. For founders and professionals who are the face of their own business and sell through their knowledge. Not for those who mainly want to collect followers. ### What's included - Positioning and messaging - Audience research - LinkedIn profile optimisation - Content based on interviews with you - Personal website strategy - Visual brand identity The Sold-Out Recipe ## Where personal branding sits in the recipe. Your personal brand is in the dough: who you are and why someone chooses you. That way the room already knows you before you step on stage. 01 **Dough** A crystal-clear offer, and a structure with a bridge towards it. _personal branding sits here_ 02 **Rise** Filling the room: ads, LinkedIn, outreach, email, findability. 03 **Oven** Making sure people actually turn up: warming up and reminding. 04 **Counter** Making the offer, and following up until there is a client. [How the whole recipe works →](https://onlinemarketingbakery.com/en/how-we-work/) Further reading ## About personal branding on our blog. [LinkedIn LinkedIn leads: why you need to respond within an hour The software finds the interest. Then the real work begins, and that's exactly where most LinkedIn campaigns leak away.](https://onlinemarketingbakery.com/en/blog/follow-up-linkedin-leads-within-an-hour/) Works well with ## Related services. - [LinkedIn marketing](https://onlinemarketingbakery.com/en/linkedin-marketing-agency/) - [Branding](https://onlinemarketingbakery.com/en/branding-agency/) - [Content marketing](https://onlinemarketingbakery.com/en/content-marketing-agency/) - [All services](https://onlinemarketingbakery.com/en/services/) Google reviews ## What clients say about us. 5.0 from 20 Google reviews **G** Google review · in Dutch > “We zijn een maand of 2 samen 'onderweg' om viaWMO verder op de kaart te zetten. De samenwerking met Rubin ervaar ik als erg prettig, actief, betrokken en toegankelijk. Korte lijntjes, snelle acties. Steeds ben ik weer verbaasd hoe hij onze interviews …” **Gwen Fleuren** viaWMO **G** Google review · in Dutch > “Wij zijn ontzettend blij met de samenwerking met Online Marketing Bakery! Dankzij hun expertise en professionele aanpak hebben we mooie successen behaald, met name op het gebied van LinkedIn leadgeneratie. Hun strategische inzichten en hands-on …” **Maikel Stams** Beeldsterk **G** Google review · in Dutch > “Rubin nam op het perfecte moment contact op via LinkedIn, aangezien ik zoek was naar een nieuwe huisstijl voor mijn bedrijf. Maar wat ik precies wilde, wist ik zelf ook nog niet goed. Geen makkelijke opdracht dus en ik vroeg hem daarom ook, uit …” **Martijn Kempen** The baker ## At the table with Rubin. Book a baker's chat about personal branding and you get an hour with Rubin Koot, the founder of Online Marketing Bakery. After that you talk to the bakers who run your campaigns. Not right for you? Then we'll say so. [Book your baker's chat](https://calendar.app.google/xxHsojnQL4A574Me7)[Meet the bakers →](https://onlinemarketingbakery.com/en/about-us/) Freshly baked in Roermond. Questions ## Questions about personal branding. What is personal branding? Personal branding is deliberately deciding what you want to be known for, and showing it consistently: in your profile, your content, your website and on stage. For experts, your personal brand is often the reason a client chooses you and not someone else. Is personal branding the same as LinkedIn marketing? No. Personal branding is about who you are and what you stand for. LinkedIn is the channel where, for B2B, you usually show that best. If you also want outreach and meetings in your diary, have a look at LinkedIn marketing. How much of my time does it take? Very little. A regular interview, so the content stays yours. The translation into profile, content and website is on us. Does personal branding bring in clients too? Only if there's an offer behind it. That's why we always tie your brand to a next step: an event, a call or an intake. Being visible without an offer is a hobby. ## Where does your room leak? Thirteen questions, three minutes. You see where you leak: in your offer, your steps or your event. And what you can do yourself tomorrow. On the house. [Take the leak test](https://onlinemarketingbakery.com/en/leak-test/start/) [Book your baker's chat](https://calendar.app.google/xxHsojnQL4A574Me7)