Skip to content
Strategie en merk

B2B marketing · A B2B marketing agency that counts what it brings in.

For experts who sell through their knowledge: consultants, coaches, training providers and recruitment agencies. You take the stage. We fill the room and make sure it buys.

Reach is nice. Revenue is tastier.
What we do

B2B marketing, the way we do it.

B2B doesn't buy after one click. Your buyer wants to see you think first: in a masterclass, a webinar, a workshop or a knowledge session. That's why we work with one recipe. First the dough: a crystal-clear offer. Then the rise: the right decision-makers in the room, through LinkedIn, outreach, ads and email. Then the oven: making sure they actually turn up. And the counter: making the offer and following up until a yes or a no. We steer on calls and revenue, not on likes.

For B2B service providers who sell through their knowledge and run the sales calls themselves. Not for those who mainly want to steer on reach or followers.

What's included

  • A crystal-clear offer and positioning
  • Filling the room with decision-makers: LinkedIn, outreach, ads and email
  • Warming them up until they actually turn up
  • Follow-up from event to call to client
  • A scoreboard with calls and revenue
  • Thinking it up and building it: from tasting to website
The Sold-Out Recipe

Where b2B marketing sits in the recipe.

B2B marketing is the whole recipe: a crystal-clear offer, the right decision-makers in the room, and follow-up until a yes or a no.

01 Dough A crystal-clear offer, and a structure with a bridge towards it.
02 Rise Filling the room: ads, LinkedIn, outreach, email, findability.
03 Oven Making sure people actually turn up: warming up and reminding.
04 Counter Making the offer, and following up until there is a client. b2B marketing sits here

How the whole recipe works →

Google reviews

What clients say about us.

5.0 from 20 Google reviews

G Google review · in Dutch
“We zijn een maand of 2 samen 'onderweg' om viaWMO verder op de kaart te zetten. De samenwerking met Rubin ervaar ik als erg prettig, actief, betrokken en toegankelijk. Korte lijntjes, snelle acties. Steeds ben ik weer verbaasd hoe hij onze interviews …”
Gwen FleurenviaWMO
G Google review · in Dutch
“Wij zijn ontzettend blij met de samenwerking met Online Marketing Bakery! Dankzij hun expertise en professionele aanpak hebben we mooie successen behaald, met name op het gebied van LinkedIn leadgeneratie. Hun strategische inzichten en hands-on …”
Maikel StamsBeeldsterk
G Google review · in Dutch
“De samenwerking met Online Marketing Bakery is er één waar we enorm blij van worden. Inmiddels hebben we al meerdere website projecten samen mogen realiseren en wat daarbij telkens opvalt, is hoe soepel alles verloopt. De communicatie is helder, snel …”
Team HoortHoort
The baker

At the table with Rubin.

Book a baker's chat about b2B marketing and you get an hour with Rubin Koot, the founder of Online Marketing Bakery. After that you talk to the bakers who run your campaigns.

Not right for you? Then we'll say so.

Rubin Koot grins broadly with a croissant at each ear
Freshly baked in Roermond.
Questions

Questions about b2B marketing.

What does a B2B marketing agency do differently from a regular marketing agency?
B2B is about few, big decisions with several people at the table. You don't win those with reach, but with trust and a clear offer. We build that trust through your knowledge, in events, webinars and content, and count what it brings in: calls and revenue.
Which B2B businesses do you work for?
For experts who sell through their knowledge: consultants, coaches, training providers and recruitment agencies. Businesses that already have clients, an offer of a few thousand euros or more, and run the sales calls themselves.
What does it cost?
Our prices are simply online. The Sold-Out Session, in which we nail down your offer and your event structure, costs €3,000 one-off. The House Recipe, in which we run the whole recipe every month, starts at €3,500 a month. All prices are excl. VAT.
Which channels do you use?
Wherever your decision-makers are. Often that's LinkedIn, topped up with outreach, email and ads. The channel follows the offer, not the other way round.
How do I know if it works?
With a scoreboard per event: sign-ups, viewers, calls and revenue. No report full of likes.

Where does your room leak?

Thirteen questions, three minutes. You see where you leak: in your offer, your steps or your event. And what you can do yourself tomorrow. On the house.