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Strategie en merk

Marketing strategy · Guesswork is not a strategy.

Every programme with us starts with a marketing strategy: where do you want to go, and how do you get there? Without that foundation every campaign is guesswork, and guesswork is expensive.

Guesswork is expensive. A recipe isn't.
What we do

Marketing strategy, the way we do it.

We run a marketing audit, analyse your competitors, research your audience, define your positioning with the positioning matrix, map the customer journey and plan which channels do what. You get a plan your team can run with.

For businesses that feel they're doing a bit of everything, but don't know what it brings in.

What's included

  • Marketing audit
  • Competitor analysis
  • Audience research
  • Positioning (positioning matrix)
  • Customer journey mapping
  • Channel planning
The Sold-Out Recipe

Where marketing strategy sits in the recipe.

Strategy is the dough: first a crystal-clear offer and knowing who it's for. Without dough, there's no point filling the room.

01 Dough A crystal-clear offer, and a structure with a bridge towards it. marketing strategy sits here
02 Rise Filling the room: ads, LinkedIn, outreach, email, findability.
03 Oven Making sure people actually turn up: warming up and reminding.
04 Counter Making the offer, and following up until there is a client.

How the whole recipe works →

Works well with

Related services.

Google reviews

What clients say about us.

5.0 from 20 Google reviews

G Google review · in Dutch
“We zijn een maand of 2 samen 'onderweg' om viaWMO verder op de kaart te zetten. De samenwerking met Rubin ervaar ik als erg prettig, actief, betrokken en toegankelijk. Korte lijntjes, snelle acties. Steeds ben ik weer verbaasd hoe hij onze interviews …”
Gwen FleurenviaWMO
G Google review · in Dutch
“Wij zijn ontzettend blij met de samenwerking met Online Marketing Bakery! Dankzij hun expertise en professionele aanpak hebben we mooie successen behaald, met name op het gebied van LinkedIn leadgeneratie. Hun strategische inzichten en hands-on …”
Maikel StamsBeeldsterk
G Google review · in Dutch
“De samenwerking met Online Marketing Bakery is er één waar we enorm blij van worden. Inmiddels hebben we al meerdere website projecten samen mogen realiseren en wat daarbij telkens opvalt, is hoe soepel alles verloopt. De communicatie is helder, snel …”
Team HoortHoort
The baker

At the table with Rubin.

Book a baker's chat about marketing strategy and you get an hour with Rubin Koot, the founder of Online Marketing Bakery. After that you talk to the bakers who run your campaigns.

Not right for you? Then we'll say so.

Rubin Koot stands with his arms crossed and smiles as he looks to the side
Freshly baked in Roermond.
Questions

Questions about marketing strategy.

What exactly do I get?
A plan: where you stand, where your competitors stand, what you're better at, for whom, and which channels need to do what.
What if we're not better at anything?
Then we say so. Average at everything is the most expensive place to be. Then we decide together which choice is needed to become really better at something.
Do you execute the strategy too?
If you want us to. But the plan is yours, even if you execute it yourself or with someone else.

Where does your room leak?

Thirteen questions, three minutes. You see where you leak: in your offer, your steps or your event. And what you can do yourself tomorrow. On the house.