Event marketing · A full room is the start.
Every agency fills the room. We make sure it buys. For experts who sell through their knowledge: masterclasses, webinars, workshops and knowledge sessions.
Event marketing, the way we do it.
The Sold-Out Recipe, in four steps. First the dough: a crystal-clear offer and an event structure with the right ratio of knowledge, inspiration and offer. Then the rise: filling the room through ads, LinkedIn, outreach and email. Then the oven: making sure people actually turn up, with email, WhatsApp and reminders. And the counter: making the offer, with follow-up that is just as clear, from event to call to client.
For consultants, coaches, training providers and recruitment agencies that sell through events, webinars or content, and run the sales calls themselves.
What's included
- A crystal-clear offer
- An event structure with a bridge to your offer
- A hook and title built to fill the room
- Sign-ups through ads, LinkedIn, outreach and email
- Warming up through email, WhatsApp and reminders
- Follow-up from event to call to client
What does an event marketing agency do?
An event marketing agency makes sure your webinar, masterclass or workshop brings in clients: the right people in the room, people who actually turn up, and an offer they take you up on afterwards. What event marketing is exactly, you can read in the knowledge base.
A lot of event marketing stops at the sign-ups: a full room, a nice report. We keep counting. An event is only a success when calls and clients come out of it.
Event marketing in six steps.
Start with your offer
What can someone buy after the event, and why now? That decides the topic, the structure and who you invite.
Pick your buyer, not your audience
Who is the offer for? A title that appeals to everyone fills the room with viewers. A title for your buyer fills it with buyers.
Promote your event
Through your email list, LinkedIn, outreach and ads, well in advance and with personal invitations for the people you really want in the room.
Make sure people turn up
Warm up sign-ups with a confirmation, messages that already give something away, and reminders by email and WhatsApp.
Build the bridge to your offer
Knowledge, inspiration and offer in the right ratio, with one clear offer and one next step.
Follow up and measure
Follow up within a day, and measure per event: sign-ups, viewers, calls and revenue.
A room that moves on.
This is how we filled KarakterFaculteit's workshops, and how participants moved on to the programme.
About event marketing on our blog.
Webinar no-shows: why people sign up and don't turn up, and how to prevent it
A full sign-up list is not a full room. Between signing up and showing up, interest cools, and that is where your webinar leaks. This is how you keep your attendees warm.
Content and videoPodcast as a content engine: one recording, a month of content
Most podcasts die a quiet death. Not because the conversation was bad, but because nothing happens with it after the recording.
Events and webinarsHow to build a webinar that sells
Everyone enthusiastic, nobody buying. How to structure a webinar or masterclass so your audience knows the next step afterwards, and actually takes it.
Events and webinarsHow to organise a webinar: the step-by-step plan from offer to client
The complete step-by-step plan for a webinar that fills your room and sells. From the offer you make afterwards to the follow-up the day after.
Related services.
What clients say about us.
5.0 from 20 Google reviews
“We zijn een maand of 2 samen 'onderweg' om viaWMO verder op de kaart te zetten. De samenwerking met Rubin ervaar ik als erg prettig, actief, betrokken en toegankelijk. Korte lijntjes, snelle acties. Steeds ben ik weer verbaasd hoe hij onze interviews …”
Gwen FleurenviaWMO “Wij zijn ontzettend blij met de samenwerking met Online Marketing Bakery! Dankzij hun expertise en professionele aanpak hebben we mooie successen behaald, met name op het gebied van LinkedIn leadgeneratie. Hun strategische inzichten en hands-on …”
Maikel StamsBeeldsterk “De samenwerking met Online Marketing Bakery is er één waar we enorm blij van worden. Inmiddels hebben we al meerdere website projecten samen mogen realiseren en wat daarbij telkens opvalt, is hoe soepel alles verloopt. De communicatie is helder, snel …”
At the table with Rubin.
Book a baker's chat about event marketing and you get an hour with Rubin Koot, the founder of Online Marketing Bakery. After that you talk to the bakers who run your campaigns.
Not right for you? Then we'll say so.
Questions about event marketing.
What do you do differently from an events agency?
What does event marketing cost with you?
How do you promote an event or webinar?
How do you organise a seminar or masterclass that brings in clients?
How do you measure whether event marketing works?
I don't have an event yet. Can I still start?
Where does your room leak?
Thirteen questions, three minutes. You see where you leak: in your offer, your steps or your event. And what you can do yourself tomorrow. On the house.