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Strategie en merk

Branding · From beige to a brand that gets chosen.

A brand is more than a logo. It's what you stand for, how you sound, and why someone chooses you and not your competitor. We start with your positioning, and then bring everything into line.

Book your baker's chat Taste first: the leak test
Nobody buys beige.
What we do

Branding, the way we do it.

Positioning and messaging, a voice that fits you, and a visual brand identity that makes you recognisable everywhere: from website to LinkedIn profile. With an opinion, because a brand nobody can disagree with is a brand nobody remembers.

For businesses and founders who no longer want to sound like everyone else in their industry.

What's included

  • Brand positioning
  • Messaging and tone of voice
  • Visual brand identity
  • Brand consistency across your channels
  • Personal branding for founders
The Sold-Out Recipe

Where branding sits in the recipe.

Your brand is in the dough. Who you are and why someone chooses you decides what ends up on the counter.

01 Dough A crystal-clear offer, and a structure with a bridge towards it. branding sits here
02 Rise Filling the room: ads, LinkedIn, outreach, email, findability.
03 Oven Making sure people actually turn up: warming up and reminding.
04 Counter Making the offer, and following up until there is a client.

How the whole recipe works →

Further reading

About branding on our blog.

Strategy

The positioning matrix: why 'average everywhere' is the most expensive place to be

Not being bad is not a positioning. With the positioning matrix you see where you are really better, and what to choose when that is nowhere.
Works well with

Related services.

Google reviews

What clients say about us.

5.0 from 20 Google reviews

G Google review · in Dutch
“Rubin nam op het perfecte moment contact op via LinkedIn, aangezien ik zoek was naar een nieuwe huisstijl voor mijn bedrijf. Maar wat ik precies wilde, wist ik zelf ook nog niet goed. Geen makkelijke opdracht dus en ik vroeg hem daarom ook, uit …”
Martijn Kempen
G Google review · in Dutch
“Met ANT Networks zijn we gestart met het laten ontwikkelen van een website en huisstijl bij Online Marketing Bakery. Wat we leuk vonden is de persoonlijk touch van Rubin, en dat hij echt met je mee denkt in de behoefte en waar jij als bedrijf op dat …”
AndyANT Networks
G Google review · in Dutch
“We zijn een maand of 2 samen 'onderweg' om viaWMO verder op de kaart te zetten. De samenwerking met Rubin ervaar ik als erg prettig, actief, betrokken en toegankelijk. Korte lijntjes, snelle acties. Steeds ben ik weer verbaasd hoe hij onze interviews …”
Gwen FleurenviaWMO
The baker

At the table with Rubin.

Book a baker's chat about branding and you get an hour with Rubin Koot, the founder of Online Marketing Bakery. After that you talk to the bakers who run your campaigns.

Not right for you? Then we'll say so.

Book your baker's chat Meet the bakers →
Rubin Koot stands laughing with a pastry in his hand and takes a bite
Taste first, buy later.
Questions

Questions about branding.

Do you design a logo and visual identity too?
We start with the positioning. The visual brand identity follows from that, so your logo and identity actually mean something.
Do you do personal branding too?
Yes. For founders and professionals: positioning, messaging, your LinkedIn profile and your visibility.
Why should a brand have an opinion?
Because a brand that wants to appeal to everyone touches no one. A standpoint makes you recognisable, and attracts the clients who suit you.

Where does your room leak?

Thirteen questions, three minutes. You see where you leak: in your offer, your steps or your event. And what you can do yourself tomorrow. On the house.

Take the leak test Book your baker's chat