Lead generation · Lots of traffic, few leads? We'll fix that.
Outsource your lead generation to an agency that counts beyond enquiries. We start with who you want to reach and what you offer them, and build the route from first visit to a call in your diary.
Lead generation, the way we do it.
A lead generation strategy, lead magnets that actually give something back (a calculator, quiz or scan next to your quote form), forms and pages that convert, support with paid campaigns, and follow-up by email. We don't just come up with those tools, we build them too.
For B2B service providers with a website that attracts visitors but brings in too few enquiries. And for experts who want more conversations with the right people, not more names on a list.
What's included
- Lead generation strategy
- Lead magnets: calculator, quiz, scan
- Landing pages and forms that convert
- LinkedIn outreach and appointment setting
- Support with paid campaigns
- Email lead nurturing
- Measuring from visit to client
What does a lead generation agency do?
A lead generation agency makes sure the right people leave their details and take a next step: a download, a sign-up, a call. It builds the route from unknown visitor to warm enquiry, and the follow-up that comes after.
Many agencies stop at the form and report the number of leads. We keep counting. A lead is only worth something when a conversation comes out of it, and a conversation only when a client comes out of it.
Lead generation in five steps.
Start with your offer
What do you want to sell, to whom, and what is the first step that client actually dares to take? Without a clear offer you mostly generate the curious.
Give before you ask
A lead magnet that really helps: a calculator, quiz, scan or knowledge session. Something your client gets value from right away, and that shows what you know.
Bring the right people in
Through search engines, LinkedIn, outreach or ads. The channel follows your client, not the other way round.
Make the step easy
A landing page with one goal, a short form and a clear promise. Every extra question costs you enquiries.
Follow up, fast and personally
Respond within the hour, and keep whoever isn't ready yet warm by email. That's where most leads are won or lost.
B2B, online or both.
Lead generation isn't a trick that works the same everywhere. This is how we approach it per situation.
B2B lead generation
In B2B nobody buys after one click. There are several people at the table and the decision is big. So we build trust before we ask for a call: with your knowledge in a webinar, masterclass or knowledge session, with content on your LinkedIn profile and with personal outreach to the decision-makers you really want to speak to. That's how Beeldsterk went from hunting to ten to fifteen introductory calls a month.
Online lead generation
Your website is your shop window, but a shop window without a door brings in nothing. We turn your site into a place where visitors take a step: a lead magnet for those still exploring, a clear route to a call for those who already know what they want, and measurement that shows which page and which channel bring in enquiries.
Outsourcing lead generation
Outsourcing makes sense if you don't have the knowledge or the time in-house to follow up every day. We take over the strategy, the tools, the campaigns and the appointment setting. You keep what you do best: having the conversations and helping the client. The lines stay short, and you see every month what it brings in.
A lead generation company that doesn't sell leads
There are lead generation companies that sell lists of names, or pass the same enquiry on to five parties. We don't. Every lead we generate comes in to you, knows your name and took the step themselves. Fewer, but warmer.
Leads that became conversations.
No reports full of enquiries, but conversations and clients. Only cases with numbers are shown here.
Training provider · KarakterFaculteitTwo workshops full. And on to the programme.
2workshops filled
10%moved on from workshop to programme
LinkedIn network strategy · Organic social · Social advertising · Email outreach
From chasing clients to €40,000 in new deals in 4 months.
€40,000 new deals in 4 months · 6.7× new deals per euro invested
Read the case →A salary calculator as a lead magnet.
Conceived and built by our own team for a recruitment firm: whoever checks their salary leaves their details behind.
Where lead generation sits in the recipe.
Lead generation is the counter: a next step people actually take, and follow-up that is just as clear.
About lead generation on our blog.
LinkedIn leads: why you need to respond within an hour
The software finds the interest. Then the real work begins, and that's exactly where most LinkedIn campaigns leak away.
Events and webinarsHow to build a sales funnel: from first click to client, in four steps
Most funnels are a funnel without a bottom: lots in, nothing out. This is how you build a sales funnel that starts with your offer and ends with a client.
Lead generationSoft conversions: why you want a calculator, quiz or scan next to your quote form
Most visitors to your website are not ready for a quote yet. With a calculator, quiz or scan you catch them anyway, and give them something back.
Related services.
What clients say about us.
5.0 from 20 Google reviews
“We zijn een maand of 2 samen 'onderweg' om viaWMO verder op de kaart te zetten. De samenwerking met Rubin ervaar ik als erg prettig, actief, betrokken en toegankelijk. Korte lijntjes, snelle acties. Steeds ben ik weer verbaasd hoe hij onze interviews …”
Gwen FleurenviaWMO “Wij zijn ontzettend blij met de samenwerking met Online Marketing Bakery! Dankzij hun expertise en professionele aanpak hebben we mooie successen behaald, met name op het gebied van LinkedIn leadgeneratie. Hun strategische inzichten en hands-on …”
Maikel StamsBeeldsterk “Working with Rubin and Online Marketing Bakery has been an absolute game changer for us. From the start, Rubin and his team understood exactly what we needed and delivered beyond expectations. We've already launched a fantastic Webflow website with …”
Yama WaziriYama Weddings At the table with Rubin.
Book a baker's chat about lead generation and you get an hour with Rubin Koot, the founder of Online Marketing Bakery. After that you talk to the bakers who run your campaigns.
Not right for you? Then we'll say so.
Questions about lead generation.
What is a lead magnet?
What is B2B lead generation?
Outsource lead generation or do it yourself?
Do you sell leads?
Do you build the calculator or quiz too?
How soon does lead generation bring in anything?
And after the enquiry?
Where does your room leak?
Thirteen questions, three minutes. You see where you leak: in your offer, your steps or your event. And what you can do yourself tomorrow. On the house.