Email marketing · Email that doesn't end up in the bin.
Outsource your email marketing to an agency that starts with your offer. Your email list is the only channel that is truly yours. We make sure every email has a reason to be opened, and a next step to take.
Email marketing, the way we do it.
An email strategy around your offer, automated flows that warm up new sign-ups, reminders that make sure people show up to your webinar or workshop, follow-up after your event, and a newsletter people actually want to read. We write based on interviews with you, set up your email tool and measure what every email brings in.
For experts and B2B service providers with an email list they use too little, or with sign-ups who never hear from them again after signing up.
What's included
- Email strategy around your offer
- Welcome and nurturing flows
- Reminders for your event or webinar
- Follow-up after your event
- Writing and sending newsletters
- Setting up your email tool
- Measuring from open to revenue
What does an email marketing agency do?
An email marketing agency comes up with, writes and sends the emails that keep your contacts warm and turn them into clients: newsletters, automated flows after a sign-up or download, reminders for an event and follow-up afterwards. And it measures which email brings in what.
A newsletter for the sake of the newsletter brings in little. Every email has to give something and lead somewhere: to your event, a call or your offer.
Email marketing in five steps.
Start with your offer
Where should the email lead? A sign-up, a call, a purchase. That decides what you write and when.
Segment your list
A new sign-up wants to read something different from a client of three years. Segments by interest and stage make your email more relevant.
Automate what always comes back
A welcome flow, reminders for your event, follow-up afterwards. Built properly once, and it works for every new sign-up.
Write the way you talk
Personal, short and with one clear next step. Email from a person, not from a department.
Measure beyond opens
Opens and clicks say something, but we count what comes after: sign-ups, calls and clients.
From sign-up to client.
From sign-up to show-up
Between signing up and the event, motivation fades. A confirmation that gives something, a message that builds curiosity and reminders at the right moment make sure sign-ups actually show up.
From event to call
After your webinar or workshop, interest is at its peak. A follow-up within a day, with the recording, a summary and one next step, turns viewers into calls. For those who missed it too.
Outsourcing your newsletter
Writing a newsletter is often the first thing to slip. We interview you, write the newsletter in your voice and send it. That way you stay on the radar of those who aren't ready yet, without it costing you an evening every month.
Lead nurturing
Not everyone who downloads a lead magnet wants to talk straight away. An automated series that helps, shows what you know and invites now and then keeps those people warm until they are ready.
Where email marketing sits in the recipe.
Email is the oven: warming up sign-ups until they actually turn up, and then following up until a yes or a no.
About email marketing on our blog.
Follow-up email after your webinar or workshop: three examples that lead to a conversation
After your webinar you send the recording and a thank-you. And then? Nothing. Here's how to write a follow-up email that turns the interest in your room into conversations.
Events and webinarsWebinar reminder email: three examples that actually get people to show up
Most reminder emails say what everyone already knows: tomorrow, eight o'clock, here's the link. Here's how to write one that gives people a reason to come.
Events and webinarsWebinar no-shows: why people sign up and don't turn up, and how to prevent it
A full sign-up list is not a full room. Between signing up and showing up, interest cools, and that is where your webinar leaks. This is how you keep your attendees warm.
Events and webinarsHow to build a sales funnel: from first click to client, in four steps
Most funnels are a funnel without a bottom: lots in, nothing out. This is how you build a sales funnel that starts with your offer and ends with a client.
Related services.
What clients say about us.
5.0 from 20 Google reviews
“We zijn een maand of 2 samen 'onderweg' om viaWMO verder op de kaart te zetten. De samenwerking met Rubin ervaar ik als erg prettig, actief, betrokken en toegankelijk. Korte lijntjes, snelle acties. Steeds ben ik weer verbaasd hoe hij onze interviews …”
Gwen FleurenviaWMO “Wij zijn ontzettend blij met de samenwerking met Online Marketing Bakery! Dankzij hun expertise en professionele aanpak hebben we mooie successen behaald, met name op het gebied van LinkedIn leadgeneratie. Hun strategische inzichten en hands-on …”
Maikel StamsBeeldsterk “De Online Bakery heeft mijn site gebouwd, de realisatie van een effectieve SEO/SEA opzet en content marketing. Ze werken professioneel, snel en met oog voor resultaat. En ze zijn nog aardig ook.”
At the table with Rubin.
Book a baker's chat about email marketing and you get an hour with Rubin Koot, the founder of Online Marketing Bakery. After that you talk to the bakers who run your campaigns.
Not right for you? Then we'll say so.
Questions about email marketing.
Why outsource email marketing?
Which email tool do you work with?
Do you write the newsletter too?
Can I just email my contacts?
How do I know if my emails are working?
Where does your room leak?
Thirteen questions, three minutes. You see where you leak: in your offer, your steps or your event. And what you can do yourself tomorrow. On the house.