The room isn't full.
Too few sign-ups for your open training. Or they sign up, and don't show.
For training providers and educators
Marketing for training providers and educators · From one-off workshops to full groups.
Every open training a counter, every participant a next step.
Full groups? My favourite recipe.
Your open training was online. The group was enthusiastic. Nobody booked the follow-up.
Sound familiar? Then your room is leaking. Usually in one of these two places.
The room is full, but doesn't buy.
The group goes home full of insights. Without a next step ever being put on the table.
Knowledge proves your value. Your offer cashes it in.
Most experts give away all their knowledge and close with ‘if you have any questions, you know where to find me’. A waste of a full room. You don’t have to change who you are. You just add a crystal-clear offer, and follow-up that is just as clear.
Not every expert agrees with this. That is exactly the point.
For one full group that books on
From one-off workshops to full groups
The same people, the same room. The difference is in what you offer them, and how you follow up.
Your counters
Where your knowledge sells.
This is our favourite recipe, and that's no coincidence. This is where it started: filling workshops for a training provider. We want more clients like that.
An open training is literally a room. We fill it, and make sure there's a next step on the table at the end: a follow-up programme, an in-company programme, a conversation.
One recipe, for every counter where you share knowledge to sell.
The Sold-Out Recipe
Four steps from empty room to clients.
We don't start with the ads. We start with what you sell. Only then do we fill the room.
Dough
a crystal-clear offer. First your offer. Then an event structure with the right ratio and a bridge to that offer. Only then the hook and the title.
Rise
filling the room. Through ads, LinkedIn, outreach and email.
Oven
making sure they really come. Signing up is not the same as showing up. We warm up your participants through email, WhatsApp and reminders.
Counter
making the offer. At the right moment, with follow-up that is just as clear. From event to conversation to client.
The menu
Prices simply online.
All prices are excl. VAT.
Not on the menu
The secret recipe
Got something that falls outside of this? Then of course we're happy to think along with you. Tell us what you need, and we'll bake it to measure.
Ask about the secret recipe Price on request
The proof
Numbers where we can. Builds where we can't yet.
Training provider · KarakterFaculteitTwo workshops full. And on to the programme.
2workshops filled
10%moved on from workshop to programme
LinkedIn network strategy · Organic social · Social advertising · Email outreach
From hunting video producer to €40,000 in new deals in 4 months.
€40,000 new deals in 4 months · 6.7× return on investment
Read the case →Marketing for everyone is marketing for no one. So we are picky.
Welcome to the bakery
You sell a programme of €2,500 to €15,000.
You turn over €250k+ and have 20+ happy clients.
You sell through events, webinars or content. Or you want to.
You or your team run the sales calls yourselves.
You move fast and get stuck in yourself.
Sorry, no bread
Your first programme, still without proof.
A ticket under €2,500.
Get rich quick, crypto or trading.
Nobody to run the calls.
Not sure?
Which side of the door are you on? The leak test tells you in three minutes.
Also works for
Consultants From expertise to assignments. Your knowledge is your product, we bake an offer around it that brings in assignments. See the recipe → Coaches From followers to programmes. You already inspire, we make sure it ends in an intake. See the recipe → Recruitment agencies From vacancies to clients. Knowledge sessions for HR and hiring managers that end in new assignments. See the recipe →
Questions
Honest answers, even when they disappoint.
Does this also work for in-company programmes?
The open training is the counter. What you sell there, you decide together with us in the Dough: a follow-up, an in-company programme or something else. First the offer, then the room.
We run several trainings a month. Can that work?
That's what the House Recipe is for: an ongoing event calendar, with a scoreboard per event.
Is this for me?
Do you sell a programme of €2,500 to €15,000 and run the sales calls yourself? Then probably yes. In doubt? We'll figure it out in the baker's chat.
Your next event deserves a room that buys.
Book a one-hour baker's chat. We figure out where your room leaks. If it's not for you, we'll tell you.
You talk directly to Rubin, the head baker.