The room isn't full.
Too few sign-ups. Or they do sign up, and don't show.
How we work
How we build events and webinars that sell · The Sold-Out Recipe.
We don't start with the ads. We start with what you sell. Only then do we fill the room.
You gave a top masterclass. Everyone was enthusiastic. Nobody bought.
Sound familiar? Then your room is leaking. Usually in one of these two places.
The room is full, but doesn't buy.
Everyone goes home full of knowledge. Without an offer ever being made. Very cosy. Very expensive.
Knowledge proves your value. Your offer cashes it in.
Most experts give away all their knowledge and close with ‘if you have any questions, you know where to find me’. A waste of a full room. You don’t have to change who you are. You just add a crystal-clear offer, and follow-up that is just as clear.
Not every expert agrees with this. That is exactly the point.
Our model
You can't bake bread with flour alone.
An event that sells has three ingredients. In the right ratio.
Knowledge is the flour
The base. Proves you know what you are talking about.
Without: you're not credible.
Inspiration is the yeast
Makes it rise. Shows what is possible, so people want more.
Without: interesting, but no urgency.
The offer is the counter
This is where the selling happens. Makes the next step crystal clear.
Without: off home enthusiastic, without buying.
Bake it yourself
What happens if you leave out an ingredient?
Applause. No revenue.
Off home enthusiastic, without buying. Sound familiar? Then you know where your room leaks.
The four steps
Two steps to fill. Two with buyers.
Look at the four steps and you see the difference with every other agency. Rise and Oven fill the room. Anyone can do that.
Dough and Counter are about buyers: what you sell, and how you sell it. That's where we start, and that's where we finish.
Who we bake this for: filling open trainings and workshops for training providers, webinars for consultants that bring in assignments, from workshop to intake for coaches and knowledge sessions for recruitment agencies.
The Sold-Out Recipe
Four steps from empty room to clients.
We don't start with the ads. We start with what you sell. Only then do we fill the room.
Dough
a crystal-clear offer. First your offer. Then an event structure with the right ratio and a bridge to that offer. Only then the hook and the title.
Rise
filling the room. Through ads, LinkedIn, outreach and email.
Oven
making sure they really come. Signing up is not the same as showing up. We warm up your participants through email, WhatsApp and reminders.
Counter
making the offer. At the right moment, with follow-up that is just as clear. From event to conversation to client.
The scoreboard
We measure our success by what your room buys.
Not by whether it is full. Likes are crumbs: we count loaves. Five numbers per event, on one scoreboard.
Online Marketing BakeryYour event's receipt
- Sign-upsHow many people signed up?
- AttendedHow many actually came?
- CallsHow many wanted to keep talking?
- ClientsHow many said yes?
RevenueWhat did this event bring in?
LikesAren't on the receipt.
Thank you, and see you at the next event!
The secret ingredient
We don't just come up with the tasting. We build it too.
You never get a second chance at a first impression. So we build it ourselves.
A masterclass is our favourite recipe. But a calculator, scan or quiz is a tasting too: the first taste that goes down so well that people come back for more.
For a recruitment firm, we built our own salary calculator as a lead catcher. Other agencies advise something like that. We build it. Always in service of the counter.
And who doesn't love the sweet taste of success?
Masterclass
An evening or morning full of knowledge, live.
- Taste
- Experience
- Buy
How it ends at your offer: Everyone experiences what you can do. At the end comes a clear next step.
Which one it becomes depends on your offer. Not on what we happen to like building.
How to get started
First a taste. Then you buy.
Four steps, from a free taste to the specialty of the house. You only go one step up if the previous one tasted good.
01 Free · 3 minutes The cream puff The leak test Where does your funnel leak? Thirteen questions, and a receipt with your biggest leak. 02 Free · one hour The baker's chat Getting to know each other We figure out where your room leaks. If it's not for you, we'll tell you. 03 €3,000 · one-off The Sold-Out Session The entry point One half-day: your offer crystal clear, with a bridge to that offer. If you start the House Recipe within 14 days, we credit the session in full. 04 From €3,500 · a month The House Recipe Specialty of the house The full Sold-Out Recipe every month, with a scoreboard per event. At least six months.
Start at the bottom
The first step is free, and takes three minutes. After that, you know which step suits you.
All prices are excl. VAT.
Your next event deserves a room that buys.
Book a one-hour baker's chat. We figure out where your room leaks. If it's not for you, we'll tell you.
You talk directly to Rubin, the head baker.