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Adverteren en social

Facebook advertising · Advertise where your audience is scrolling.

Outsource your Facebook advertising to people who count beyond clicks. On Facebook and Instagram you reach people before they search. We start with who you want to reach and what you offer them, and build the campaigns, the creatives and the measurement around that.

Book your baker's chat Taste first: the leak test
Scrolling is free. Buying isn't. That's the point.
What we do

Facebook advertising, the way we do it.

Audiences that match your client, creatives that stand out in the feed, retargeting of people who already showed interest, and measurement through the pixel and the Conversions API, so you can see which campaign brings in enquiries. You pay the media budget directly to Meta yourself.

For businesses that want to reach their audience before it starts searching, with an offer that stands out in the feed.

What's included

  • Campaign strategy
  • Audiences and retargeting
  • Creatives and ad copy
  • Pixel and conversion measurement
  • Testing and adjusting
  • Reporting on enquiries
The proof

Ads that fill a room.

For KarakterFaculteit we used social advertising alongside LinkedIn, organic social and email outreach.

Training provider · KarakterFaculteit

Two workshops full. And on to the programme.

2workshops filled

10%moved on from workshop to programme

LinkedIn network strategy · Organic social · Social advertising · Email outreach

The Sold-Out Recipe

Where Facebook advertising sits in the recipe.

Meta ads fill the room with people who aren't searching yet. Every campaign ends at one offer.

01 Dough A crystal-clear offer, and a structure with a bridge towards it.
02 Rise Filling the room: ads, LinkedIn, outreach, email, findability. Facebook advertising sits here
03 Oven Making sure people actually turn up: warming up and reminding.
04 Counter Making the offer, and following up until there is a client.

How the whole recipe works →

Further reading

About Facebook advertising on our blog.

Events and webinars

Webinar no-shows: why people sign up and don't turn up, and how to prevent it

A full sign-up list is not a full room. Between signing up and showing up, interest cools, and that is where your webinar leaks. This is how you keep your attendees warm.

 Lead generation

Soft conversions: why you want a calculator, quiz or scan next to your quote form

Most visitors to your website are not ready for a quote yet. With a calculator, quiz or scan you catch them anyway, and give them something back.
Works well with

Related services.

Google reviews

What clients say about us.

5.0 from 20 Google reviews

G Google review · in Dutch
“We zijn een maand of 2 samen 'onderweg' om viaWMO verder op de kaart te zetten. De samenwerking met Rubin ervaar ik als erg prettig, actief, betrokken en toegankelijk. Korte lijntjes, snelle acties. Steeds ben ik weer verbaasd hoe hij onze interviews …”
Gwen FleurenviaWMO
G Google review · in Dutch
“Wij zijn ontzettend blij met de samenwerking met Online Marketing Bakery! Dankzij hun expertise en professionele aanpak hebben we mooie successen behaald, met name op het gebied van LinkedIn leadgeneratie. Hun strategische inzichten en hands-on …”
Maikel StamsBeeldsterk
G Google review · in Dutch
“De samenwerking met Online Marketing Bakery is er één waar we enorm blij van worden. Inmiddels hebben we al meerdere website projecten samen mogen realiseren en wat daarbij telkens opvalt, is hoe soepel alles verloopt. De communicatie is helder, snel …”
Team HoortHoort
The baker

At the table with Rubin.

Book a baker's chat about Facebook advertising and you get an hour with Rubin Koot, the founder of Online Marketing Bakery. After that you talk to the bakers who run your campaigns.

Not right for you? Then we'll say so.

Book your baker's chat Meet the bakers →
Rubin Koot laughs out loud behind his laptop
Hi, I'm Rubin.
Questions

Questions about Facebook advertising.

Is the ad budget included in the price?
No. You pay the media budget directly to Meta. We advise on what's realistic for your goal.
Why outsource Facebook advertising?
Because the ad itself does the work. Meta increasingly decides for itself who sees your ad, based on what's in it. Whoever writes, tests and adjusts a separate message per audience gets more out of it than whoever makes one ad for everyone. That's our trade.
Does Facebook advertising work for B2B too?
Sometimes. Decision-makers scroll Instagram too, but for business audiences LinkedIn is often more targeted. We choose based on your client.
Do you make the ads too?
Yes: the strategy, the copy and the creatives. With video if it fits.
Can I fill my masterclass or workshop with Meta ads?
Yes, as long as the ad doesn't ask for a sign-up straight away. People on Facebook and Instagram weren't looking for you. Let them have a taste first, with a short test, quiz or free knowledge session, and invite them after that. And use reminders to make sure whoever signs up actually turns up.
How do I know if my ads are working?
By measuring what happens next: sign-ups, who turned up, calls and clients. Not clicks or reach. For that we set up the pixel and the Conversions API properly, with the visitor's consent.

Where does your room leak?

Thirteen questions, three minutes. You see where you leak: in your offer, your steps or your event. And what you can do yourself tomorrow. On the house.

Take the leak test Book your baker's chat