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SEO · Get found, in AI answers too.

SEO and GEO: getting found in Google, and getting named in the answers of AI search engines. We start with what you want to sell and to whom, and build your visibility around that.

Getting found is nice. Getting bought is tastier.
What we do

SEO, the way we do it.

Your technical foundation in order, content that answers what your client is searching for, local visibility where you work, and authority through mentions in trade media and regional press. Those mentions also count for how AI search engines see you.

For businesses that want to be found for what their clients search for, and that don't want to lose their hard-won visibility when they get a new site.

What's included

  • Technical SEO
  • Keyword and competitor research
  • SEO content and optimisation
  • Local SEO and landing pages
  • GEO: getting found in AI answers
  • PR mentions for authority
  • SEO safeguarding for a new site
The Sold-Out Recipe

Where SEO sits in the recipe.

Getting found is the rise. But who finds you, and what do they buy? We start at your counter: what you sell, and to whom. Then we make sure exactly those people find you. In Google, and in ChatGPT.

01 Dough A crystal-clear offer, and a structure with a bridge towards it.
02 Rise Filling the room: ads, LinkedIn, outreach, email, findability. SEO sits here
03 Oven Making sure people actually turn up: warming up and reminding.
04 Counter Making the offer, and following up until there is a client.

How the whole recipe works →

Our work

Sites we built, with SEO safeguarding.

Stobe's site
ShopifyPortable mini projectors

Shopify webshop for Stobe

A Dutch brand in portable mini projectors, for home and business.

See the Stobe case →
Homie's site
LaravelWhite goods rental on subscription

Laravel webshop for Homie

Homie rents out sustainable household appliances on subscription, to consumers and businesses.

See the Homie case →
Yama Weddings's site
WebflowWedding photography and wedding films

Webflow website for Yama Weddings

Yama Waziri is a wedding photographer and makes wedding films, for couples in Cologne, NRW and beyond.

See the Yama Weddings case →
MS Wedding Films's site
WebflowWedding films

Webflow website for MS Wedding Films

Maikel Stams makes cinematic wedding films, from Roermond, across the Netherlands and beyond.

See the MS Wedding Films case →
PromoCheckers's site
WebflowComparison service, Belgium

Webflow website for PromoCheckers

A free comparison service for Belgians, for telecom, energy and more.

See the PromoCheckers case →
Emmfloow's site
WebflowBurnout and stress coaching

Webflow website for Emmfloow

Burnout and stress coaching for employees, and services for employers.

See the Emmfloow case →
SODIDI's site
WebflowSocial media agency

Webflow website for SODIDI

A social media agency for SMEs in Limburg.

See the SODIDI case →
Livar's site
WordPressMeat from the Limburg Kloostervarken

WordPress website for Livar

Meat from the Limburg Kloostervarken, for home, hospitality and butchers.

See the Livar case →
Jebra's site
WooCommerceTools for roofers

WooCommerce webshop for Jebra

An own brand of tools and building supplies for roofers.

See the Jebra case →
Meat Limburg's site
WordPressMeat production

WordPress website for Meat Limburg

The company behind the meat brands Livar and Wroeters, from Echt.

See the Meat Limburg case →
Dost Market's site
WordPressSupermarket and butchery

WordPress website for Dost Market

A supermarket with its own butcher's and fresh produce in Roermond.

See the Dost Market case →
Google reviews

What clients say about us.

5.0 from 20 Google reviews

G Google review · in Dutch
“De Online Bakery heeft mijn site gebouwd, de realisatie van een effectieve SEO/SEA opzet en content marketing. Ze werken professioneel, snel en met oog voor resultaat. En ze zijn nog aardig ook.”
Jacob Jan Adrichem
G Google review · in Dutch
“OMB ondersteunt ons met de SEO van onze website en het beheren van onze LinkedIn-pagina’s. Sindsdien zien we onze zichtbaarheid groeien en houden we zelf meer tijd over. Rubin is bovendien een vriendelijke vent die altijd snel reageert en prettig …”
Jordy SmitsNicebyte
G Google review
“Online Marketing Bakery takes a very precise and professional approach. Rubin and his team have achieved excellent results within scaling SEO and providing a very neat website for our company. I would recommend Online Marketing Bakery to anyone!”
Niek Brummans
The baker

At the table with Rubin.

Book a baker's chat about SEO and you get an hour with Rubin Koot, the founder of Online Marketing Bakery. SEO has been his trade from day one. After that you talk to the bakers who run your campaigns.

Not right for you? Then we'll say so.

Rubin Koot stands with his arms crossed and smiles as he looks to the side
Taste first, buy later.
Questions

Questions about SEO.

Do you guarantee a top spot in Google?
No. Anyone who guarantees a position is promising something nobody controls. What we do do: get the basics in order, create content that answers, and measure what it brings in.
Will I work with an SEO specialist?
Yes. Rubin, the founder of OMB, started out in social media, but SEO became his trade. Within OMB he still handles the SEO himself.
What is GEO?
Generative Engine Optimisation: making sure AI search engines such as ChatGPT and Google's AI answers mention you. Clear content, structured data and mentions in trusted sources all help.
I'm getting a new website. Will I lose my visibility?
Not if you do it properly: redirect old URLs, carry over titles and content, and check after go-live. Every website we build comes with SEO safeguarding.
How soon will I see results from SEO?
Technical improvements sometimes show within weeks; content and authority usually take months. We'd rather say that up front than afterwards.

Where does your room leak?

Thirteen questions, three minutes. You see where you leak: in your offer, your steps or your event. And what you can do yourself tomorrow. On the house.