From hunting video producer to €40,000 in new deals.
Beeldsterk makes video content that counts. But its own growth had a blind spot. In 4 months, that went from hunting and producing to a full calendar.
- Client
- Beeldsterk
- Sector
- Video production
- Baking time
- 4 months
- Status
- Still in the oven
In 4 months, on the receipt.
The start month has not been fixed yet.
New deals in 4 months
€40,000
Proof received Confirmed by Rubin Koot, 6 October 2026 (approved by Maikel Stams)
Return on investment
6.7×
€40,000 in deals on a €6,000 investment
Proof received Calculated: revenue divided by investment
Intro calls per month
10–15
peak: 28 in November 2025
Proof received Confirmed by Rubin Koot, 6 October 2026 (approved by Maikel Stams)
New connections per month
150
average · peak: 301 in November 2025
Proof received Confirmed by Rubin Koot, 6 October 2026 (approved by Maikel Stams)
How we calculated
- New deals in 4 months. As in the source: €40,000. Source: Confirmed by Rubin Koot, 6 October 2026 (approved by Maikel Stams).
- Return on investment. €40,000 ÷ €6,000 = 6.67. Source: Calculated: revenue divided by investment.
- Intro calls per month. As in the source: 10–15. Source: Confirmed by Rubin Koot, 6 October 2026 (approved by Maikel Stams).
- New connections per month. As in the source: 150. Source: Confirmed by Rubin Koot, 6 October 2026 (approved by Maikel Stams).
Before the baking
Produce, find clients, produce again.
With more than 80 businesses as clients, Beeldsterk knows exactly how to make a brand story visible, tangible and recognisable. But its own growth had a blind spot.
The way of working will sound familiar to many entrepreneurs in the creative sector: run a production, then look for clients, then produce again. A cycle without end, and without rest. There was no consistent approach to reaching new clients. Certainly not in its own region: Limburg and North Brabant.
The result: revenue that went up and down. And the feeling that you are always running behind.
Taste the difference
No more cold acquisition. Just a full calendar.
Of every 500 targeted requests, an average of 150 became a connection: 30%. That turned into 10 to 15 intro calls every month.
November 2025 was the high point: 301 new connections, 129 replies and 28 meetings in one month. For one person. That is more than one per working day.
And those calls brought in €40,000 in new deals, on an investment of €6,000. That is 6.7× back.
How we baked it
First the question, then the tools
We didn't start with ads or a new logo. We started with the question: where is your ideal client, and how do we make sure they can't miss you? The answer: LinkedIn. Not as a broadcast channel, but as a networking tool.
500 targeted requests every month
A focused LinkedIn strategy for Maikel Stams, owner of Beeldsterk. Aimed at his network in the region, and at a steady flow of intro calls.
A sharp profile and approach
We optimised the profile and the approach, so that more requests became connections, and more connections became calls.
Fine-tuning every month
Every month we looked at what worked, and adjusted accordingly.
No number without a source.
What is already in, is below. What is still in the oven, too.
Snapshot · November 2025
- Views
- 4,168
- Replies
- 129
- New connections
- 301
- Meetings
- 28
Still to go on the receipt
- Targeted connection requests per month500
- Total investment€6,000
To be continued.
-
Month 1
The engine on
500 targeted connection requests every month, in Limburg and North Brabant.
-
November 2025
The high point
301 new connections and 28 meetings in one month.
-
After 4 months
On the receipt
€40,000 in new deals, on a €6,000 investment.
-
Now
Still going
The collaboration is still going. Because it works.
What the client tasted
“Wij zijn ontzettend blij met de samenwerking met Online Marketing Bakery. Dankzij hun expertise en professionele aanpak hebben we mooie successen behaald, met name op het gebied van LinkedIn-leadgeneratie. Hun strategische inzichten en hands-on mentaliteit hebben een grote impact gehad op onze online zichtbaarheid en resultaten.
De samenwerking verloopt soepel en prettig. Ze denken actief mee en zetten net dat stapje extra om resultaat te behalen. Een echte aanrader voor iedereen die serieus werk wil maken van online marketing.”
Maikel StamsOwner, Beeldsterk · on working together · written in Dutch To be honest
Maikel isn't just any client. Together with Rubin, he also runs Onruststokerz. And as a fellow troublemaker, we obviously had to help him shake up the market a bit. So we did: €40,000 in new deals in 4 months. 😉
From an agency that had to sell itself, to an agency clients come to.
Within four months, the cycle of hunting and producing was over. And the collaboration is still going.
Your next event deserves a room that buys.
Book a one-hour baker's chat. We figure out where your room leaks. If it's not for you, we'll tell you.
You talk directly to Rubin, the head baker.