Read your search terms
Not your keywords, but the search terms you actually showed up for. See "free", "jobs" or "DIY"? Exclude them.
Besides tourism, agriculture and nature management play their part in the economy of Gulpen-Wittem, and that gives every season a different rhythm. Google Ads in Gulpen-Wittem works best when your campaign follows that rhythm.
What you actually want? Ads that only show to people who want to buy. And a number that tells you what it brought in.
A holiday home has different searchers in March than in August. In spring people plan ahead, in summer they search last minute, in autumn the walkers come. Anyone who puts the same budget on the same keywords all year round pays too much when it is quiet and misses customers when it is busy. And then the neighbours: with Belgium and Germany next door, you can target searchers from three countries, in their own language. We build campaigns that move with the calendar. We report in bookings and enquiries, because that is what your business runs on.
No chat needed. Pick one, and you know more than you do now.
Not your keywords, but the search terms you actually showed up for. See "free", "jobs" or "DIY"? Exclude them.
Is conversion tracking on for your form, your call button and your booking? Without it, Google optimises for clicks.
Not to your homepage, but to the page that is exactly about that search.
Only work in Limburg, during the day? Then your ad doesn't need to run at three in the morning in Groningen.
Your clients are just around the corner. What we know about your municipality, with the source.
Where the work is
Tourism is an important pillar, alongside agriculture and nature conservation.
nl.wikipedia.orgWhere the work is
The Gulpener Bierbrouwerij was founded in Gulpen in 1825.
nl.wikipedia.orgBusiness owners together
The Ondernemersplatform Toerisme, nine tourism entrepreneurs with an independent chair, advises the municipality on tourism and on enterprise more broadly.
gulpen-wittem.nlFrom Gulpen-Wittem
ViniQ Events in Mechelen, in the Heuvelland, is an events company. For them we work on exactly what our trade is: making sure the room is full, and that the people who come are the right ones.
5.0 from 20 Google reviews
Book a baker's chat about Google Ads and you get an hour with Rubin Koot, the founder of Online Marketing Bakery. After that you talk to the bakers who run your campaigns.
Not right for you? Then we'll say so.
Thirteen questions, three minutes. You see where you leak: in your offer, your steps or your event. And what you can do yourself tomorrow. On the house.