01
Read your search terms
Not your keywords, but the search terms you actually showed up for. See "free", "jobs" or "DIY"? Exclude them.
Zuid-Limburg
Google Ads agency Brunssum · Advertise on what your client is searching for right now.
Every year a big marquee goes up on the Lindeplein for the Brunssums Oktoberfeest, and the Brunssum Open is the oldest multi-day open-entry draughts tournament in the world. Brunssum has its own calendar. Do your ads?
In Brunssum too!
Business owner in Brunssum
Does this sound familiar?
You pay Google every month, but you don't know what you get back.
You get clicks from people who were looking for something else entirely.
Someone set up your campaign once. Nobody has looked at it since.
What you actually want? Ads that only show to people who want to buy. And a number that tells you what it brought in.
What's included
- Campaign strategy and structure
- Keyword research on buying intent
- Ad copy
- Landing pages and conversion optimisation
- Conversion measurement and tracking
- Adjusting on cost per enquiry
In Brunssum
A campaign that follows Brunssum's calendar
A draughts tournament and an Oktoberfest draw completely different crowds, but they have one thing in common: people come to Brunssum who may be looking for somewhere to eat, sleep or have a drink. Google Ads lets you appear at that moment, for that searcher, within a radius of the Lindeplein. The rest of the year you need a different campaign, aimed at what your customers are searching for then. For a business service provider it comes down to keywords with buying intent and a landing page that makes the next step clear straight away. We build the campaign, adjust it and show you what each enquiry costs.
On the house
What you can do yourself this week.
No chat needed. Pick one, and you know more than you do now.
02
Measure an enquiry, not a click
Is conversion tracking on for your form, your call button and your booking? Without it, Google optimises for clicks.
03
Send people to the right page
Not to your homepage, but to the page that is exactly about that search.
04
Check when and where you show up
Only work in Limburg, during the day? Then your ad doesn't need to run at three in the morning in Groningen.
Municipality of Brunssum
Doing business in Brunssum.
Your clients are just around the corner. What we know about your municipality, with the source.
Where the work is
Since 2004 the site of the former Staatsmijn Hendrik has housed the NATO headquarters JFC HQ Brunssum, where around 700 people of 25 nationalities work; the NATO base is Brunssum's most important economic factor.
nl.wikipedia.orgWhere the work is
Brunssum has 1,677 businesses (2018) with 7,361 jobs; major employers are in healthcare, retail, industry and government.
nl.wikipedia.orgBusiness parks
Brunssum has six business parks: Bouwberg, Emma, Haefland, Hendrik e.o., Ora Et Labora and Rode Beek.
brunssum.nlYour stage in Brunssum
Sharing your knowledge? You don't need to head to the Randstad for that.
A workshop, masterclass or knowledge session is the fastest way to show what you can do. And the room is already waiting.
Brunssum's theatre is called D'r Brikke Oave (the brick kiln), a reference to the local clay and brickmaking history.
nl.wikipedia.orgThe open-air theatre in the Vijverpark dates from 1951, has 400 seats and reopened in 2012 after renovation.
nl.wikipedia.org
A client from nearby
viaWMO from Heerlen
viaWMO, the reintegration and job coaching agency headquartered in Heerlen, wanted to go from connections to conversations. That is what we use LinkedIn for: appointments that lead to an assignment.
“Time and again I am amazed at how he turns our interviews into concrete input, in the language viaWMO speaks.”
Google Ads agency around Brunssum
Google reviews
How it tasted to others.
5.0 from 20 Google reviews
The baker
At the table with Rubin, even if you're in Brunssum.
Book a baker's chat about Google Ads and you get an hour with Rubin Koot, the founder of Online Marketing Bakery. After that you talk to the bakers who run your campaigns.
Not right for you? Then we'll say so.
Blog
Further reading on our blog.
Questions
Questions from Brunssum.
Can I advertise only to people in and around Brunssum?
Yes. You can limit a campaign to a radius around your business or to specific places, so you do not pay for searchers on the other side of the country. How big that radius should be depends on where your customers come from. We settle that before the campaign goes live.
Do you also work for businesses in Brunssum?
Yes. Our bakery is in Roermond, 28.4 km as the crow flies. You book the first chat with one click in our diary.
Is the ad budget included in the price?
No. You pay the media budget directly to Google. We advise on what's realistic for your goal.
Google Ads or SEO?
Google Ads gives you visibility right away, for as long as you pay. SEO builds visibility that lasts. The combination often works best: Ads for now, SEO for later.
Where does your room leak?
Thirteen questions, three minutes. You see where you leak: in your offer, your steps or your event. And what you can do yourself tomorrow. On the house.