01
Read your search terms
Not your keywords, but the search terms you actually showed up for. See "free", "jobs" or "DIY"? Exclude them.
Zuid-Limburg
Google Ads agency Heerlen · Advertise on what your client is searching for right now.
During Cultura Nova, the Dutch Mountain Film Festival or the RaboRonde, visitors in Heerlen search for different things than on an ordinary Tuesday. Google Ads puts you in view at exactly that search moment.
In Heerlen too!
Business owner in Heerlen
Does this sound familiar?
You pay Google every month, but you don't know what you get back.
You get clicks from people who were looking for something else entirely.
Someone set up your campaign once. Nobody has looked at it since.
What you actually want? Ads that only show to people who want to buy. And a number that tells you what it brought in.
What's included
- Campaign strategy and structure
- Keyword research on buying intent
- Ad copy
- Landing pages and conversion optimisation
- Conversion measurement and tracking
- Adjusting on cost per enquiry
In Heerlen
Visible the moment Heerlen searches
Google Ads is not a billboard. It is an answer to a question someone is asking at that moment. In Heerlen that question changes with the calendar. Cultura Nova is a ten-day cross-border summer festival, and the RaboRonde and the Dutch Mountain Film Festival add even more moments. A restaurant, hotel or bike repair shop then wants to be found by whoever is searching, not by whoever is long since home. For business services it works the same way: the buyer who is searching has a problem that needs solving today. We build campaigns around those moments and track what they deliver in enquiries, not clicks.
On the house
What you can do yourself this week.
No chat needed. Pick one, and you know more than you do now.
02
Measure an enquiry, not a click
Is conversion tracking on for your form, your call button and your booking? Without it, Google optimises for clicks.
03
Send people to the right page
Not to your homepage, but to the page that is exactly about that search.
04
Check when and where you show up
Only work in Limburg, during the day? Then your ad doesn't need to run at three in the morning in Groningen.
Municipality of Heerlen
Doing business in Heerlen.
Your clients are just around the corner. What we know about your municipality, with the source.
Where the work is
Heerlen hosts (head) offices of players in financial and economic services, including the pension fund ABP, the Belastingdienst Buitenland (tax office for non-residents) and the CBS (Statistics Netherlands).
nl.wikipedia.orgBusiness parks
Heerlen's business parks include Avantis (cross-border, focused on technology and logistics), De Beitel (132 ha), Coriopolis and Emma.
nl.wikipedia.orgBusiness owners together
ON12 calls itself the oldest business association and the largest advocate for business in Heerlen, with the motto 'Doe zaken met je buren' (do business with your neighbours).
on12.nlYour stage in Heerlen
Sharing your knowledge? You don't need to head to the Randstad for that.
A workshop, masterclass or knowledge session is the fastest way to show what you can do. And the room is already waiting.
Theater Heerlen, the former municipal theatre, has three auditoriums, of which the Grote Zaal is the largest theatre auditorium in Limburg.
nl.wikipedia.orgThe Glaspaleis (1935) is a national monument and has been in use again as a cultural centre since 2004, housing SCHUNCK* and the architecture centre Vitruvianum.
nl.wikipedia.org
From Heerlen
viaWMO from Heerlen
viaWMO, the reintegration and job coaching agency headquartered in Heerlen, wanted to go from connections to conversations. That is what we use LinkedIn for: appointments that lead to an assignment.
“Time and again I am amazed at how he turns our interviews into concrete input, in the language viaWMO speaks.”
Google Ads agency around Heerlen
Google reviews
How it tasted to others.
5.0 from 20 Google reviews
The baker
At the table with Rubin, even if you're in Heerlen.
Book a baker's chat about Google Ads and you get an hour with Rubin Koot, the founder of Online Marketing Bakery. After that you talk to the bakers who run your campaigns.
Not right for you? Then we'll say so.
Blog
Further reading on our blog.
Questions
Questions from Heerlen.
Isn't Google Ads in Heerlen too expensive for a small business?
That depends on how many competitors bid on the same keywords and how tightly your campaign is set up. A small, local campaign on keywords with clear buying intent can work perfectly well. The media budget you pay directly to Google. What it delivers, we do not promise in advance. We do show what each enquiry costs once the campaign is running.
Do you also work for businesses in Heerlen?
Yes. Across the whole municipality of Heerlen, including Hoensbroek. Our bakery is in Roermond, 34.0 km as the crow flies. You book the first chat with one click in our diary.
Is the ad budget included in the price?
No. You pay the media budget directly to Google. We advise on what's realistic for your goal.
Google Ads or SEO?
Google Ads gives you visibility right away, for as long as you pay. SEO builds visibility that lasts. The combination often works best: Ads for now, SEO for later.
Where does your room leak?
Thirteen questions, three minutes. You see where you leak: in your offer, your steps or your event. And what you can do yourself tomorrow. On the house.