Read your search terms
Not your keywords, but the search terms you actually showed up for. See "free", "jobs" or "DIY"? Exclude them.
On Ascension Day the Bartholomeüsmarkt is held around the basilica, on the first Sunday of September the annual fair. Google Ads in Meerssen is all about moments like these: being visible on the day someone searches, not a week later.
What you actually want? Ads that only show to people who want to buy. And a number that tells you what it brought in.
An ad that says the same thing all year costs money on days when nobody is listening. In Meerssen the calendar has peaks: the annual fair in September, the Sfeervol Meerssen Run in the same month, the market on Ascension Day. Around those days people search for parking, food, a gift or something to do. A lunchroom or shop that shows up in the ads with exactly that answer stands a chance of winning that customer. Outside those days you advertise differently, for example to businesses on your services. As a Google Ads agency we tune campaigns to what is happening in the municipality, and shift budget to the days when the searchers are there.
No chat needed. Pick one, and you know more than you do now.
Not your keywords, but the search terms you actually showed up for. See "free", "jobs" or "DIY"? Exclude them.
Is conversion tracking on for your form, your call button and your booking? Without it, Google optimises for clicks.
Not to your homepage, but to the page that is exactly about that search.
Only work in Limburg, during the day? Then your ad doesn't need to run at three in the morning in Groningen.
Your clients are just around the corner. What we know about your municipality, with the source.
Where the work is
There are more than 1,100 businesses in the municipality, together providing work for almost 5,500 people; trade, services, industry, healthcare and agriculture are the main sectors.
meerssen.nlWhere the work is
The A2 and A79 cross near Meerssen, and many residents work in Maastricht, Parkstad or Sittard.
nl.wikipedia.orgBusiness parks
Meerstraat and Weerterveld are business parks in Meerssen.
bedrijfspand.comA client from nearby
ViniQ Events in Mechelen, in the Heuvelland, is an events company. For them we work on exactly what our trade is: making sure the room is full, and that the people who come are the right ones.
5.0 from 20 Google reviews
Book a baker's chat about Google Ads and you get an hour with Rubin Koot, the founder of Online Marketing Bakery. After that you talk to the bakers who run your campaigns.
Not right for you? Then we'll say so.
Thirteen questions, three minutes. You see where you leak: in your offer, your steps or your event. And what you can do yourself tomorrow. On the house.