Read your search terms
Not your keywords, but the search terms you actually showed up for. See "free", "jobs" or "DIY"? Exclude them.
January InterClassics, March TEFAF, October BBB Maastricht, November Jumping Indoor: the MECC's calendar shapes a good part of the year in Maastricht. Google Ads works exactly the same way, at the moment someone searches.
What you actually want? Ads that only show to people who want to buy. And a number that tells you what it brought in.
Every major fair at the MECC brings people to the city who need something: a hotel, a lunch, a taxi, a supplier they missed at the fair. A restaurateur knows BBB Maastricht is coming in October, a hospitality trade fair full of professionals. An art dealer knows TEFAF is every year in March. Google Ads is the tool to be visible in precisely those weeks, and to keep the budget quiet outside them. Not a campaign that runs the same all year, but a calendar that moves with what is happening in the city. And then measure what really comes out: conversations and customers, not clicks.
No chat needed. Pick one, and you know more than you do now.
Not your keywords, but the search terms you actually showed up for. See "free", "jobs" or "DIY"? Exclude them.
Is conversion tracking on for your form, your call button and your booking? Without it, Google optimises for clicks.
Not to your homepage, but to the page that is exactly about that search.
Only work in Limburg, during the day? Then your ad doesn't need to run at three in the morning in Groningen.
Your clients are just around the corner. What we know about your municipality, with the source.
Business parks
SIM Parkmanagement manages the business parks Beatrixhaven, Bosscherveld, Randwyck and Scharn-Noord in Maastricht, among others.
simmaastricht.euBusiness owners together
Centrummanagement Maastricht connects businesses, property owners, residents and the municipality, with the mission of an economically vibrant city centre.
cmmaastricht.nlYour stage in Maastricht
A workshop, masterclass or knowledge session is the fastest way to show what you can do. And the room is already waiting.
MECC Maastricht is a conference and exhibition centre in the Randwyck office district, within walking distance of Maastricht Randwyck station.
nl.wikipedia.orgTheater aan het Vrijthof is the theatre and concert hall on the Vrijthof, with the Papyruszaal (915 seats) and the smaller Bovenzaal in the Generaalshuis.
nl.wikipedia.orgA client from nearby
ViniQ Events in Mechelen, in the Heuvelland, is an events company. For them we work on exactly what our trade is: making sure the room is full, and that the people who come are the right ones.
5.0 from 20 Google reviews
Book a baker's chat about Google Ads and you get an hour with Rubin Koot, the founder of Online Marketing Bakery. After that you talk to the bakers who run your campaigns.
Not right for you? Then we'll say so.
Thirteen questions, three minutes. You see where you leak: in your offer, your steps or your event. And what you can do yourself tomorrow. On the house.