01
Rewrite your headline
Not your job title, but who you solve what for. It's the first thing anyone sees of you.
Zuid-Limburg
LinkedIn marketing Maastricht · From profile to a meeting in your diary.
Maastricht has an international university and a Zuyd Hogeschool campus, so plenty of knowledge walking around. LinkedIn is where that knowledge gets a face in this city.
In Maastricht too!
Business owner in Maastricht
Does this sound familiar?
You know your customers are on LinkedIn. You just don't know what to post.
You post something now and then, get likes from colleagues, and that is where it ends.
Your connection requests get accepted. A conversation never follows.
What you actually want? The right people already knowing you before you call. And conversations in your diary every week.
What's included
- LinkedIn profile optimisation
- Content strategy and content on your profile
- Connection campaigns per audience
- Appointment setting
- Regular content interviews
- Reporting
In Maastricht
Your expertise deserves a face on LinkedIn
Think of a consultant on Scharn-Noord who has been delivering good work for years, but has a profile photo from 2016 on LinkedIn and posts three times a year. His clients know him, the rest of Maastricht does not. On the business parks managed by SIM Parkmanagement, from Beatrixhaven to Randwyck, there are more such quiet experts. For them LinkedIn is not a stage for showing off, but a way to make visible what they know, so the right people remember it. We help with your profile, with posts in your voice and with conversations you follow up. Personal branding with a purpose: that someone calls you when he needs you.
On the house
What you can do yourself this week.
No chat needed. Pick one, and you know more than you do now.
02
Pick fifty people
Fifty decision-makers you genuinely want as customers. Follow them and comment on their posts. That beats a thousand random connections.
03
Share one lesson a week
Something you learned from a customer this week. Concrete, no sales pitch. That builds more trust than an announcement.
04
Don't pitch after a connection
Ask a question about their work. Whoever answers is interested. Whoever gets a pitch drops off.
Municipality of Maastricht
Doing business in Maastricht.
Your clients are just around the corner. What we know about your municipality, with the source.
Business parks
SIM Parkmanagement manages the business parks Beatrixhaven, Bosscherveld, Randwyck and Scharn-Noord in Maastricht, among others.
simmaastricht.euBusiness owners together
Centrummanagement Maastricht connects businesses, property owners, residents and the municipality, with the mission of an economically vibrant city centre.
cmmaastricht.nlYour stage in Maastricht
Sharing your knowledge? You don't need to head to the Randstad for that.
A workshop, masterclass or knowledge session is the fastest way to show what you can do. And the room is already waiting.
MECC Maastricht is a conference and exhibition centre in the Randwyck office district, within walking distance of Maastricht Randwyck station.
nl.wikipedia.orgTheater aan het Vrijthof is the theatre and concert hall on the Vrijthof, with the Papyruszaal (915 seats) and the smaller Bovenzaal in the Generaalshuis.
nl.wikipedia.orgViniQ Events
A client from nearby
ViniQ Events from Mechelen
ViniQ Events in Mechelen, in the Heuvelland, is an events company. For them we work on exactly what our trade is: making sure the room is full, and that the people who come are the right ones.
LinkedIn marketing around Maastricht
Google reviews
How it tasted to others.
5.0 from 20 Google reviews
G Google review · in Dutch
“We zijn een maand of 2 samen 'onderweg' om viaWMO verder op de kaart te zetten. De samenwerking met Rubin ervaar ik als erg prettig, actief, betrokken en toegankelijk. Korte lijntjes, snelle acties. Steeds ben ik weer verbaasd hoe hij onze interviews …”
Gwen FleurenviaWMO G Google review · in Dutch
“OMB ondersteunt ons met de SEO van onze website en het beheren van onze LinkedIn-pagina’s. Sindsdien zien we onze zichtbaarheid groeien en houden we zelf meer tijd over. Rubin is bovendien een vriendelijke vent die altijd snel reageert en prettig …”
G Google review · in Dutch
“Wij zijn ontzettend blij met de samenwerking met Online Marketing Bakery! Dankzij hun expertise en professionele aanpak hebben we mooie successen behaald, met name op het gebied van LinkedIn leadgeneratie. Hun strategische inzichten en hands-on …”
Maikel StamsBeeldsterk The baker
At the table with Rubin, even if you're in Maastricht.
Book a baker's chat about LinkedIn marketing and you get an hour with Rubin Koot, the founder of Online Marketing Bakery. After that you talk to the bakers who run your campaigns.
Not right for you? Then we'll say so.
Blog
Further reading on our blog.
Questions
Questions from Maastricht.
Should I post on LinkedIn as a person or as a company?
Usually as a person. People follow people, not logos. A company page is useful as an archive, but the reach sits with your own profile. We work out together who in your company can be the face, and how we keep that up without it costing you weeks.
Have you done LinkedIn work for a B2B company before?
Yes. In Heerlen we work for viaWMO, a reintegration and job coaching agency, with LinkedIn as the channel. In Roermond we did LinkedIn for Beeldsterk by Maikel Stams. Figures we only share with the client's consent, so you will not find them here.
Do you also work for businesses in Maastricht?
Yes. Our bakery is in Roermond, 44.5 km as the crow flies. You book the first chat with one click in our diary.
How much of my time does it take?
Very little. A regular interview, so the content stays yours. The rest, from posting to booking meetings, we do.
Why is responding fast so important?
Interest cools quickly. Respond within the hour and the chance of a conversation is far higher than after a few days. That's why we do the appointment setting ourselves.
Where does your room leak?
Thirteen questions, three minutes. You see where you leak: in your offer, your steps or your event. And what you can do yourself tomorrow. On the house.