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Online shops

Headless ecommerce website design · An online store with no limits on design.

In a headless store, the commerce engine is separate from the front end your customers see. So you pick the best engine, and design the front end exactly the way your brand needs it.

Full shelves, empty till? We can bake something for that.
What is Headless?

Headless, in short.

Headless means the backend, with products, stock and payments, talks to a separate front end through an API. We build that front end custom, and the backend can be Shopify or WooCommerce, for example.

Not needed for most starting stores. A headless store takes more build and maintenance than a standard Shopify or WooCommerce store.

Headless suits you if…

  • Your brand calls for a design a standard theme can't handle.
  • You sell through several channels from one commerce engine.
  • Speed and custom features matter more than an off-the-shelf store.
How we work

First what you sell. Then the shop.

Even if you already know you want Headless, we start with the goal. That way you know for sure Headless is the right fit.

How we bake your Headless shopIn four steps
01

First what you sell: the strategy

What do you sell, to whom, and how? Products, stock, quotes or subscriptions. Once that is clear, we can set everything up around it.

02

Branding and design in line

Then we bring your branding and the design of the store in line: from product page to checkout.

03

Building in Headless

We first choose the commerce engine that fits your products, design the front end, and connect the two through the API.

04

SEO safeguarded, then live

With every delivery we protect the SEO: product structure, titles, structured data, internal links and, when you switch, the old URLs. So the visibility you already had stays put.

Bij elke webshop inbegrepen

StrategyDesignSEO safeguarding

Zo waarborgen we de kwaliteit van wat we opleveren.

Our work

Headless from our bakery.

We'll show a case on Headless as soon as it's live. This is what we baked on other platforms, in the same order: first the goal, then the design, then the platform.

Yama Weddings's site
WebflowWedding photography and wedding films

Webflow website for Yama Weddings

Yama Waziri is a wedding photographer and makes wedding films, for couples in Cologne, NRW and beyond.

See the Yama Weddings case →
MS Wedding Films's site
WebflowWedding films

Webflow website for MS Wedding Films

Maikel Stams makes cinematic wedding films, from Roermond, across the Netherlands and beyond.

See the MS Wedding Films case →
PromoCheckers's site
WebflowComparison service, Belgium

Webflow website for PromoCheckers

A free comparison service for Belgians, for telecom, energy and more.

See the PromoCheckers case →
Emmfloow's site
WebflowBurnout and stress coaching

Webflow website for Emmfloow

Burnout and stress coaching for employees, and services for employers.

See the Emmfloow case →
SODIDI's site
WebflowSocial media agency

Webflow website for SODIDI

A social media agency for SMEs in Limburg.

See the SODIDI case →
Stobe's site
ShopifyPortable mini projectors

Shopify webshop for Stobe

A Dutch brand in portable mini projectors, for home and business.

See the Stobe case →
Homie's site
LaravelWhite goods rental on subscription

Laravel webshop for Homie

Homie rents out sustainable household appliances on subscription, to consumers and businesses.

See the Homie case →
Livar's site
WordPressMeat from the Limburg Kloostervarken

WordPress website for Livar

Meat from the Limburg Kloostervarken, for home, hospitality and butchers.

See the Livar case →
Jebra's site
WooCommerceTools for roofers

WooCommerce webshop for Jebra

An own brand of tools and building supplies for roofers.

See the Jebra case →
Meat Limburg's site
WordPressMeat production

WordPress website for Meat Limburg

The company behind the meat brands Livar and Wroeters, from Echt.

See the Meat Limburg case →
Dost Market's site
WordPressSupermarket and butchery

WordPress website for Dost Market

A supermarket with its own butcher's and fresh produce in Roermond.

See the Dost Market case →

See all cases →

Google reviews

How it tasted to others.

5.0 from 20 Google reviews

G Google review · in Dutch
“Mooie maatwerk website laten maken door OMB! Voor E-commerce maatwerk websites moet je zeker contact opnemen met Rubin!”
Zhou Yi Schoenmakers
G Google review · in Dutch
“De samenwerking met Online Marketing Bakery is er één waar we enorm blij van worden. Inmiddels hebben we al meerdere website projecten samen mogen realiseren en wat daarbij telkens opvalt, is hoe soepel alles verloopt. De communicatie is helder, snel …”
Team HoortHoort
G Google review · in Dutch
“Online Marketing Bakery zorgt voor een mooie en goed werkende website dat voor mij meer klanten op heeft geleverd. Ook is het contact met ze aangenaam en helpen ze bij alles wat je nodig hebt om je online bedrijfsomgeving zo goed mogelijk te maken. …”
J.
The baker

At the table with Rubin.

Book a baker's chat about your Headless shop and you get an hour with Rubin Koot, the founder of Online Marketing Bakery. After that you talk to the bakers who run your campaigns.

Not right for you? Then we'll say so.

Rubin Koot tastes a pastry with his eyes closed
Hi, I'm Rubin.
Questions

Questions about Headless.

What exactly is a headless online store?
A store where the commerce engine and the front end are separate and talk to each other through an API.
Do I need a headless store?
Usually not. It pays off when your design, speed or channels demand what a standard store can't do. We tell you honestly in the first conversation.
Which commerce engine sits behind it?
We choose that based on your products and processes: Shopify or WooCommerce, for example.

Where does your room leak?

Thirteen questions, three minutes. You see where you leak: in your offer, your steps or your event. And what you can do yourself tomorrow. On the house.