01
Rewrite your headline
Not your job title, but who you solve what for. It's the first thing anyone sees of you.
Zuid-Limburg
LinkedIn marketing Heerlen · From profile to a meeting in your diary.
Heerlen hosts offices of Pensioenfonds ABP, the Belastingdienst Buitenland and the CBS, plus the Open Universiteit and Zuyd Hogeschool. A city full of decision-makers and knowledge workers. And they simply scroll on LinkedIn.
In Heerlen too!
Business owner in Heerlen
Does this sound familiar?
You know your customers are on LinkedIn. You just don't know what to post.
You post something now and then, get likes from colleagues, and that is where it ends.
Your connection requests get accepted. A conversation never follows.
What you actually want? The right people already knowing you before you call. And conversations in your diary every week.
What's included
- LinkedIn profile optimisation
- Content strategy and content on your profile
- Connection campaigns per audience
- Appointment setting
- Regular content interviews
- Reporting
In Heerlen
LinkedIn in Parkstad.
For viaWMO, the reintegration and job coaching agency headquartered in Heerlen, we use LinkedIn to go from connections to conversations. Appointments that lead to an engagement, not likes that go nowhere.
In Heerlen
LinkedIn in Heerlen: knowledge that sells
Anyone selling B2B in Heerlen talks to people used to knowledge: policymakers, researchers, lecturers, professionals from financial services. You do not convince them with a company page full of vacancies. You do with a face that has something worthwhile to say. For viaWMO, a reintegration and job coaching agency from Heerlen, we do LinkedIn. Exactly the kind of service where trust comes first and the sale after. We help you with personal branding that shows how you think, and with outreach that ends in a conversation or a seat at your next knowledge session. Your profile becomes a counter, not a business card.
On the house
What you can do yourself this week.
No chat needed. Pick one, and you know more than you do now.
02
Pick fifty people
Fifty decision-makers you genuinely want as customers. Follow them and comment on their posts. That beats a thousand random connections.
03
Share one lesson a week
Something you learned from a customer this week. Concrete, no sales pitch. That builds more trust than an announcement.
04
Don't pitch after a connection
Ask a question about their work. Whoever answers is interested. Whoever gets a pitch drops off.
Municipality of Heerlen
Doing business in Heerlen.
Your clients are just around the corner. What we know about your municipality, with the source.
Where the work is
Heerlen hosts (head) offices of players in financial and economic services, including the pension fund ABP, the Belastingdienst Buitenland (tax office for non-residents) and the CBS (Statistics Netherlands).
nl.wikipedia.orgBusiness parks
Heerlen's business parks include Avantis (cross-border, focused on technology and logistics), De Beitel (132 ha), Coriopolis and Emma.
nl.wikipedia.orgBusiness owners together
ON12 calls itself the oldest business association and the largest advocate for business in Heerlen, with the motto 'Doe zaken met je buren' (do business with your neighbours).
on12.nlYour stage in Heerlen
Sharing your knowledge? You don't need to head to the Randstad for that.
A workshop, masterclass or knowledge session is the fastest way to show what you can do. And the room is already waiting.
Theater Heerlen, the former municipal theatre, has three auditoriums, of which the Grote Zaal is the largest theatre auditorium in Limburg.
nl.wikipedia.orgThe Glaspaleis (1935) is a national monument and has been in use again as a cultural centre since 2004, housing SCHUNCK* and the architecture centre Vitruvianum.
nl.wikipedia.orgLinkedIn marketing around Heerlen
Google reviews
How it tasted to others.
5.0 from 20 Google reviews
G Google review · in Dutch
“We zijn een maand of 2 samen 'onderweg' om viaWMO verder op de kaart te zetten. De samenwerking met Rubin ervaar ik als erg prettig, actief, betrokken en toegankelijk. Korte lijntjes, snelle acties. Steeds ben ik weer verbaasd hoe hij onze interviews …”
Gwen FleurenviaWMO G Google review · in Dutch
“OMB ondersteunt ons met de SEO van onze website en het beheren van onze LinkedIn-pagina’s. Sindsdien zien we onze zichtbaarheid groeien en houden we zelf meer tijd over. Rubin is bovendien een vriendelijke vent die altijd snel reageert en prettig …”
G Google review · in Dutch
“Wij zijn ontzettend blij met de samenwerking met Online Marketing Bakery! Dankzij hun expertise en professionele aanpak hebben we mooie successen behaald, met name op het gebied van LinkedIn leadgeneratie. Hun strategische inzichten en hands-on …”
Maikel StamsBeeldsterk The baker
At the table with Rubin, even if you're in Heerlen.
Book a baker's chat about LinkedIn marketing and you get an hour with Rubin Koot, the founder of Online Marketing Bakery. After that you talk to the bakers who run your campaigns.
Not right for you? Then we'll say so.
Blog
Further reading on our blog.
Questions
Questions from Heerlen.
Should I post on LinkedIn myself, or can it go through the company page?
Honest answer: a personal profile often works better than a company page, because people do business with people. You do not have to write every post yourself. We draw your knowledge out of you in conversations and turn it into posts that sound like you. What it delivers depends on your offer and your network. We do not promise that in advance.
Do you also work for businesses in Heerlen?
Yes. Across the whole municipality of Heerlen, including Hoensbroek. Our bakery is in Roermond, 34.0 km as the crow flies. You book the first chat with one click in our diary.
How much of my time does it take?
Very little. A regular interview, so the content stays yours. The rest, from posting to booking meetings, we do.
Why is responding fast so important?
Interest cools quickly. Respond within the hour and the chance of a conversation is far higher than after a few days. That's why we do the appointment setting ourselves.
Where does your room leak?
Thirteen questions, three minutes. You see where you leak: in your offer, your steps or your event. And what you can do yourself tomorrow. On the house.