01
Pick one channel
The channel where your customer already is. Better one channel done well than four done halfway.
Zuid-Limburg
Social media agency Heerlen · Social media with a goal.
ON12, Heerlen's business association, has the motto 'Do business with your neighbours'. Fine principle, but then your neighbours have to know you. Social media makes sure they think of you when it counts.
In Heerlen too!
Business owner in Heerlen
Does this sound familiar?
You have to "do something with social". It feels like a second job.
Your posts get likes from family and former customers. New customers, you don't see.
Instagram, Facebook, TikTok or LinkedIn? So you do them all, halfway.
What you actually want? Social that delivers: people who know you, trust you and get in touch. With a schedule you can keep up.
What's included
- Content strategy per channel
- Social content and planning
- Social advertising
- Community and replies
- Video and shorts
- Reporting on results, not on likes
In Heerlen
Making sure your neighbours in Heerlen know you
Do business with your neighbours. In Parkstad people prefer to choose someone whose face they know. Only these days your neighbours are online too, and there they see an endless stream of businesses pass by every day. Take a hair salon in Hoensbroek or a consultancy in the centre. Anyone who only posts offers gets scrolled past. Anyone who shows who is behind the counter gets remembered. We make social content that shows who you are and what you know, on Instagram, Facebook or LinkedIn, depending on where your customer is. Likes are not the goal. Being recognised and chosen is.
On the house
What you can do yourself this week.
No chat needed. Pick one, and you know more than you do now.
02
Write down ten customer questions
Every question is a post. That gives you ten weeks of content your customer actually wants to see.
03
Show who's behind it
Faces do better than logos. You, your team, your workshop.
04
Put a next step under your post
A question, your diary or a free test. Without a next step, it stays a like.
Municipality of Heerlen
Doing business in Heerlen.
Your clients are just around the corner. What we know about your municipality, with the source.
Where the work is
Heerlen hosts (head) offices of players in financial and economic services, including the pension fund ABP, the Belastingdienst Buitenland (tax office for non-residents) and the CBS (Statistics Netherlands).
nl.wikipedia.orgBusiness parks
Heerlen's business parks include Avantis (cross-border, focused on technology and logistics), De Beitel (132 ha), Coriopolis and Emma.
nl.wikipedia.orgBusiness owners together
ON12 calls itself the oldest business association and the largest advocate for business in Heerlen, with the motto 'Doe zaken met je buren' (do business with your neighbours).
on12.nlYour stage in Heerlen
Sharing your knowledge? You don't need to head to the Randstad for that.
A workshop, masterclass or knowledge session is the fastest way to show what you can do. And the room is already waiting.
Theater Heerlen, the former municipal theatre, has three auditoriums, of which the Grote Zaal is the largest theatre auditorium in Limburg.
nl.wikipedia.orgThe Glaspaleis (1935) is a national monument and has been in use again as a cultural centre since 2004, housing SCHUNCK* and the architecture centre Vitruvianum.
nl.wikipedia.org
From Heerlen
viaWMO from Heerlen
viaWMO, the reintegration and job coaching agency headquartered in Heerlen, wanted to go from connections to conversations. That is what we use LinkedIn for: appointments that lead to an assignment.
“Time and again I am amazed at how he turns our interviews into concrete input, in the language viaWMO speaks.”
Social media agency around Heerlen
Google reviews
How it tasted to others.
5.0 from 20 Google reviews
G Google review · in Dutch
“We zijn een maand of 2 samen 'onderweg' om viaWMO verder op de kaart te zetten. De samenwerking met Rubin ervaar ik als erg prettig, actief, betrokken en toegankelijk. Korte lijntjes, snelle acties. Steeds ben ik weer verbaasd hoe hij onze interviews …”
Gwen FleurenviaWMO G Google review · in Dutch
“De Online Bakery heeft mijn site gebouwd, de realisatie van een effectieve SEO/SEA opzet en content marketing. Ze werken professioneel, snel en met oog voor resultaat. En ze zijn nog aardig ook.”
G Google review · in Dutch
“OMB ondersteunt ons met de SEO van onze website en het beheren van onze LinkedIn-pagina’s. Sindsdien zien we onze zichtbaarheid groeien en houden we zelf meer tijd over. Rubin is bovendien een vriendelijke vent die altijd snel reageert en prettig …”
The baker
At the table with Rubin, even if you're in Heerlen.
Book a baker's chat about social media marketing and you get an hour with Rubin Koot, the founder of Online Marketing Bakery. After that you talk to the bakers who run your campaigns.
Not right for you? Then we'll say so.
Blog
Further reading on our blog.
Questions
Questions from Heerlen.
Which social channel should a Heerlen business be on?
Wherever your customer is, and that is not everywhere. If you sell to consumers in Parkstad, Instagram and Facebook are often the obvious choice. If you sell to businesses, LinkedIn is more logical. Better two channels done well than five done by halves. We first look at who you want to reach and only then choose the channel.
Do you also work for businesses in Heerlen?
Yes. Across the whole municipality of Heerlen, including Hoensbroek. Our bakery is in Roermond, 34.0 km as the crow flies. You book the first chat with one click in our diary.
Do you steer on followers and likes?
No. Reach can be context, but we steer on what it brings in: enquiries, conversations and clients.
On which channels?
Wherever your audience is. For B2B that's usually LinkedIn; for other audiences Instagram, Facebook or TikTok.
Where does your room leak?
Thirteen questions, three minutes. You see where you leak: in your offer, your steps or your event. And what you can do yourself tomorrow. On the house.